The Power of Signage in Commercial Real Estate
Commercial real estate relies on signage in a variety of ways. Signs point potential investors and business owners toward an available commercial listing. They indicate which real estate agents or developers to contact to check out the property. They also provide specs showing potential buyers what the property has to offer. Utilizing eye-catching signage in real estate sets your property apart from others, making it a quicker sell.
Let’s break down how to use signage in commercial real estate. We’ll discuss how a sign affects curb appeal, the types of real estate signs that are used, and tips for creating effective real estate signage.
The Importance of Signage Placement
Commercial real estate is all about “location, location, location”. Effective signage can help create a strong first impression of the property, showcase its unique features, and communicate important details such as availability and pricing. Additionally, it can be used within a property to help direct visitors, label spaces and showcase tenants and occupants.
Well-designed and strategically placed signs can help capture the attention of passersby and draw them to the property, increasing the chances of generating leads and ultimately closing a deal. Signage can also help establish the property’s brand and identity, making it easier for potential tenants or buyers to remember and recognize it in the future. You may display signage in the following locations to attract attention:
- Lobby or common space
- Parking garages
- Rooftop or exterior walls
- Windows facing busy streets
Types of Real Estate Signs
There are many different types of commercial real estate signage. Below are some of the most common types:
- Building Identification Signs: These signs are used to identify the name of the building and its tenants. They can be located at the entrance of the building or mounted on the building exterior.
- Window Graphics: Window graphics are used to display logos, messages, or promotions on the windows of a business. They can be applied to the interior or exterior of the window and come in a variety of materials, such as vinyl, perforated film, or static cling.
- Banners: Banners are temporary signs that can be used to promote events, sales, or other time-sensitive messages. They are typically made from vinyl or mesh material and can be hung on buildings or freestanding frames.
- Directional Signs: These signs are used to direct customers to a specific location within a property, such as a parking lot or entrance.
- Project Signs: Project signs are temporary signs that are used to promote a development or construction project. They often include renderings or artist impressions of the finished project and can be placed on the project site or nearby.
To be most effective, signs should always be posted in easy to spot locations and should be designed in such a way that they’re readable from the street and sidewalks. Prominent placement is important, as is use of contrasting colors and legible fonts.
Tips for Designing Effective Real Estate Signs
Below are a few tips for designing effective real estate signs.
- Size and Placement: Consider where the sign will be placed when choosing the size of the sign. The farther away from the street or sidewalk the sign will be placed, the larger it will need to be in order to get noticed.
- Color Selection: Contrasting colors are easier to see in a variety of lighting conditions. Be sure to use contrasting colors that look good together – avoid using colors that clash.
- Text and Font Choices: Sans serif fonts are often easier to read than serif fonts. The more straightforward the font, the better. Avoid use of fonts with curly letters or fanciful shapes.
- Imagery and Graphics: Imagery and graphics can help attract attention to a sign. Use images carefully and stick to use of simple graphics to avoid cluttering the sign
The Benefits of Using Professional Printing and Signage Services
Although commercial real estate signage may sound easy to design, many struggle to create signs that are easy to read and useful to the audience that would be paying attention to them. The best way to ensure that your sign is as effective as possible is to work with a professional printing and signage service to get your sign designed, printed, and installed.
Bishop Image Group has done it all, from commercial real estate signage and high rise signage plastered across a building to storefront signage intended to drive customers through your front door. Contact us today to request a free quote on your real estate signage. We’re here to help!