May 27 2021

What Makes Collaboration With a Signage Company So Important?

Collaboration with a signage company is the oft-overlooked element that can make or break the effectiveness of what you’re looking to do. At Bishop Image Group, we see collaboration as priority number one.

What’s so important about collaboration? Signage isn’t as simple as just printing out an image and hoping everything works out for the best. Many companies fail to realize this as they assign their in-house graphics teams to this task, whose specialization lies specifically in the design aspect rather than the printing aspect.

Regardless of the size of your business, we have come to understand just how important collaboration is during the signage process. Every sign has a purpose – by understanding your unique problem, we can use our knowledge of materials, process, and visibility to ensure that your message is made loud and clear.

Why Sign? Understanding Your Objective

While many customers have contacted us unsure of what kind of sign they are looking for, none have contacted us without understand that they need signage. We start with the end in mind: what is the ultimate objective that you hope to accomplish with your sign.

Often, the reasoning can be simple. You need to advertise real estate signage for an upcoming development. You have a retail store that you want to bring more traffic into with large format printing. Maybe you need event graphics for an upcoming expo. Regardless of what your signage needs are, you have an objective that needs to be met, and you’ve chosen signage as your medium, and have several questions to answer:

How will I gauge success in my project?
What kind of signage do I need?
Is the signage I think I need going to effectively convey my message?
How long will the signage remain in place?
Will I want to reuse this sign after its intended purpose?

You know that you need a sign. With these questions, you should be able to get a greater understanding of what kind of sign you need, and the purpose it serves.

Collaboration with a Signage Company: The Nuts and Bolts

With an understanding of your sign’s purpose, our team has all of the information we need to figure out the execution phase. But what matters in the planning phase?

Materials

If you have a graphic design team, they probably have a general or specific idea of what they want to put on your sign. Do they know what materials will work best to convey this message?

Many graphic designers don’t know the variety of materials signs can be made with, along with the pros and cons to each choice. Window signage, for instance, can be transparent on one side, allowing people to see outside while others cannot see in. At night, however, this type of signage loses its efficacy. For retail stores that want an open interior, this type of signage can be beneficial – signage to mask interior construction may want to consider other alternatives.

Clear Message

Signage needs to consider its constraints in order to effectively display its message. This is often overlooked by in-house creative teams, yet is vital for your sign.

Consider commercial window graphics. Windows in front of a store are rarely just a single pane of glass – they tend to be broken up by mullions or spacers. If designers fail to consider these elements, you may have broken images or broken lines of text. This doesn’t impress customers – it confuses them.

An overhead sign might be difficult to read if it is placed too high. A sign in the corner of the building is likely to receive less attention. Placement, orientation, and other elements are all critical in the signage process.

Understanding Execution

Every sign installation is a little bit different – depending on where it is being installed, a lot of our time is spent on figuring out how to execute the job.

We know exactly how many people are necessary to complete a job, what equipment is needed to complete the install, and travel plans to complete the job at the location. We don’t know what your deadline is. By collaborating on the execution, we can ensure that your job is done on time where you need it.

Bishop Image Group: a Signage Company that Understands Collaboration

There’s a reason they call us the printers of the impossible: at Bishop Image Group, we get the job done on tight deadlines with amazing results. From coast to coast, we deliver speed, quality, and professionalism. We see each job we do as the audition for your next signage project, and are determined to give you what you are looking for.