Chicago Sign Company

Collaboration with a signage company is the oft-overlooked element that can make or break the effectiveness of what you’re looking to do. At Bishop Image Group, we see collaboration as priority number one.

What’s so important about collaboration? Signage isn’t as simple as just printing out an image and hoping everything works out for the best. Many companies fail to realize this as they assign their in-house graphics teams to this task, whose specialization lies specifically in the design aspect rather than the printing aspect.

Regardless of the size of your business, we have come to understand just how important collaboration is during the signage process. Every sign has a purpose – by understanding your unique problem, we can use our knowledge of materials, process, and visibility to ensure that your message is made loud and clear.

Why Sign? Understanding Your Objective

While many customers have contacted us unsure of what kind of sign they are looking for, none have contacted us without understand that they need signage. We start with the end in mind: what is the ultimate objective that you hope to accomplish with your sign.

Often, the reasoning can be simple. You need to advertise real estate signage for an upcoming development. You have a retail store that you want to bring more traffic into with large format printing. Maybe you need event graphics for an upcoming expo. Regardless of what your signage needs are, you have an objective that needs to be met, and you’ve chosen signage as your medium, and have several questions to answer:

• How will I gauge success in my project?
• What kind of signage do I need?
• Is the signage I think I need going to effectively convey my message?
• How long will the signage remain in place?
• Will I want to reuse this sign after its intended purpose?

You know that you need a sign. With these questions, you should be able to get a greater understanding of what kind of sign you need, and the purpose it serves.

Collaboration with a Signage Company: The Nuts and Bolts

With an understanding of your sign’s purpose, our team has all of the information we need to figure out the execution phase. But what matters in the planning phase?

Materials

If you have a graphic design team, they probably have a general or specific idea of what they want to put on your sign. Do they know what materials will work best to convey this message?

Many graphic designers don’t know the variety of materials signs can be made with, along with the pros and cons to each choice. Window signage, for instance, can be transparent on one side, allowing people to see outside while others cannot see in. At night, however, this type of signage loses its efficacy. For retail stores that want an open interior, this type of signage can be beneficial – signage to mask interior construction may want to consider other alternatives.

Clear Message

Signage needs to consider its constraints in order to effectively display its message. This is often overlooked by in-house creative teams, yet is vital for your sign.

Consider commercial window graphics. Windows in front of a store are rarely just a single pane of glass – they tend to be broken up by mullions or spacers. If designers fail to consider these elements, you may have broken images or broken lines of text. This doesn’t impress customers – it confuses them.

An overhead sign might be difficult to read if it is placed too high. A sign in the corner of the building is likely to receive less attention. Placement, orientation, and other elements are all critical in the signage process.

Understanding Execution

Every sign installation is a little bit different – depending on where it is being installed, a lot of our time is spent on figuring out how to execute the job.

We know exactly how many people are necessary to complete a job, what equipment is needed to complete the install, and travel plans to complete the job at the location. We don’t know what your deadline is. By collaborating on the execution, we can ensure that your job is done on time where you need it.

Bishop Image Group: a Signage Company that Understands Collaboration

There’s a reason they call us the printers of the impossible: at Bishop Image Group, we get the job done on tight deadlines with amazing results. From coast to coast, we deliver speed, quality, and professionalism. We see each job we do as the audition for your next signage project, and are determined to give you what you are looking for.

Contact us today for more information about our services.

What should you look for from the best Chicago sign company? The best commercial printers operate outside of the box, and see every project as an opportunity for success. For customers in Chicago, this means more than just getting a job done in a timely manner, but actively engaging with the broader community through compelling visuals that draw from their surroundings.

While we operate nationally, our home turf is in the Windy City, and we understand Chicago’s printing needs are more than just getting your name onto the streets. Read more about how we represent businesses across town and why Bishop Image Group is the best Chicago sign company.

Traits of the Best Chicago Sign Companies

Custom Signs With Chicago Attitude

What is it that makes Chicago so special? There’s a pride that comes with being a Chicagoan – we may not be sure why we endure so many hard winters, but we love our city and take a special joy in representing it. Custom signs in Chicago are one of the best ways to express the flavor of your business.

As any restaurateur in Chicago knows, this city is filled with great food. But with so many options available, how do you make a business stand out? Some of the best food in the city comes from the least expected places – more often than not, people might not be going to a restaurant simply because they don’t know that it exists. Compelling storefront signage is a great way to make a business known to the neighborhood when good products or service isn’t enough to drive business.

Regardless of the kind of business you operate, owning a business in Chicago means becoming a part of the city. You wouldn’t operate a business in Logan Square the same way you’d operate a business in the loop – your signage needs to reflect that.

We may be Midwesterners, but Chicago’s “Midwest nice” is a bit different than our neighboring states. At Bishop Image Group, this means providing the highest quality service to our customers, with the kind of speed and efficiency you can expect from a company operating out of a major city. One of the reasons that people love our service is that we’re easy to work with – we get the project done with a smile on our faces.

Availability

Some people think of Chicago as a big city built of small towns. Because the city consists of so many different areas over a sprawling metropolis, each part of the city has its own distinct character that make the city a true “melting pot” of cultures.

Including the “greater Chicagoland area” with its neighboring suburbs, getting from one part of the city to another can take hours. The best Chicago sign companies are unperturbed by these distances, and can deliver the signage you need without any delays in printing or installation.

Printing the Impossible

Print advertising has expanded well beyond the scope of billboards. With more flexibility to print anywhere, companies are leveraging new surfaces to advertise their business.

If you’ve been on the El recently, you’ve probably noticed how companies have begun implementing immersive car-wide advertising on some trains. Recently, companies have began using every surface, from the floors to the ceilings to the outside of the train cars, to represent their brand, rather than limiting it to the space above the windows. Whereas a regular sign might draw your eye for a minute, this kind of advertising takes viewers beyond their normal expectations.

Car wraps, store windows, even wall logos and graphics – every surface in Chicago is an opportunity to voice your message and make your voice heard. A great sign company needs to be open to new ideas, and have the flexibility to implement them.

The Best Chicago Sign Company Operates Outside Your Expectations

The best sign companies not only know your business and location, but have the tools, flexibility, and aptitude to implement your signage needs. At BIG, we hit all of these criteria.

Bishop Image Group is a Chicago sign company with a national reach. Whether you’re on the other side of town, or the other side of the country, we provide top-quality results with service to match it. Outdoor signage, banners, office wall graphics, event displays – if you can think of it, we’ve probably already done it! How can Bishop Image group help your business attract new customers through innovative signage? Contact us today to learn more about our offerings and services!