Menu

Commercial Printing

Trade show banners

5 Ideas That Can Make Your Trade Show Booth Design Viral on Social Media

, ,

1. Get the Basics Right First

– Logos are like fingerprints—no two are alike. Yours should be easy to spot in a busy trade show hall, and it should make an immediate impression (even from a distance). Plan to have it printed on all your collateral, from business cards to giveaway items.

– Make sure your staff is well-trained and enthusiastic about your company and products. They should be able to engage with prospects, answer questions, and qualify leads. They should also be really excited to be there.

– Your booth should tell a story about your business. Prospects should be able to get a clear understanding of what you do, who you do it for, and what makes you different from the competition.

– Use high-quality visuals to grab attention and convey your message quickly. This could be anything from an impactful video to a large banner display.

– Make it easy for visitors to sign up for your email list or take your information with them. Place a fishbowl or iPad near the entrance to your booth, and make sure you have plenty of business cards on hand.

2. QR Code Scavenger Hunts with Big Prizes

In the age of social media, everybody appreciates a good scavenger hunt. Take advantage of this by offering a QR code scavenger hunt at the trade show. Place a QR code somewhere in your booth or on the show floor. Then, ask visitors to visit your booth and scan the code to gain access to a mini-game or trivia quiz. Make sure to have some enticing prizes. This will help in getting people excited.

Once visitors answer the questions or complete the game, offer a reward or prize for their efforts. This could be a discount on your services, complimentary access to an online course, or some other giveaway. Not only will this help you generate more attention for your booth, but it will also stimulate conversations amongst your visitors. Plus, curious attendees who are drawn in by the promise of prizes will be more likely to learn more about your business and the products or services you offer.

3. Create a VR Game Around your Industry

Virtual Reality (VR) is a fast-growing technology with immense potential. At your next trade show, take your booth to the next level by creating an immersive VR experience around your industry. You can design a VR game or visual experience that allows attendees to engage with animated versions of your booth’s products and services. Not only will this help add an element of excitement to your booth and attract more visitors, but it will also help attendees remember your company better.

Creating a VR game around your industry is also a great way to demonstrate your industry expertise and the solutions you provide. Plus, the data you gain from this game could also provide valuable insights about your audience and how they interact with your products and services. With enough planning and forethought, a VR game can easily become one of the most impressive and viral elements within your trade show booth design. Plus, if done properly, your sales team could have a lot of great data to work on when conducting their follow-ups.

4. Think Out of the Box with Your Trade Show Booth Design

With constantly changing trends in trade show booth design, it’s important to find ways to make your booth stand out from the crowd. One way to do this is to think outside the box when it comes to incorporating unique elements into your booth that will draw attention and buzz.

Creative ideas can include anything from interactive gaming kiosks, a virtual reality lounge, larger-than-life displays, and even live music performances. Incorporating social media into your trade show booth design is also a great way to get your company noticed and attract more attendees. Creating photo ops for attendees to take pictures of themselves with your products or services is a great way to be viral. Don’t forget to encourage hashtags to help draw more attention to your booth or even set up live streaming.

Whatever you choose to do, the goal should be to attract visitors, keep them engaged, and ultimately spark conversations online – this is the key to making your trade show booth design viral. 

5. Your Giveaways Should Trigger Strong Emotions

Giving away items like branded shirts, keychains, and pens are all great ways to have your brand and booth stay at the top of mind for trade show attendees. However, if you really want to make an impression and get people talking, you need to go the extra mile and provide giveaways that generate strong emotions.

For instance, offering tech gadgets such as wireless headphones, smartphones, and fitness trackers are great first steps. You can even provide luxury items like designer purses, clothes, and jewelry. Expensive items like these will draw more attention to your booth and increase your conversations online. Just make sure you clearly define the rules of your giveaway.

Memorable experiences, like dinner packages and spa treatments, are also an option. These types of giveaways often evoke a much stronger emotion and a much wider reach compared to physical items. Just make sure that the experience is tied back to your brand and extend an invitation to your attendees to talk about what they’ve experienced.

Trade show booths have the potential to become viral hits on social media if done correctly. While the booth design, lighting, and giveaways are all important, you also need to think about how they will be perceived on social media. By ensuring that every element of your booth is designed with that perception in mind, you’ll help ensure maximum engagement and reach.

Let Us Help You Make Your Trade Show Booth Design Stand Out

With more than 20 years in the business, our team is fearless when it comes to last-minute projects and tight deadlines. Our commitment to fulfilling even the most complex orders is part of what sets Bishop Image Group apart. 

We’ve done it all, from marketing signage to full trade show displays designed to attract attention. Contact us today to request a free quote on your trade show booth signage. We’re here to help!

Trade show banners

Summer Event Signage Ideas to Improve the Attendee Experience

, ,

Summer is just around the corner! This means outdoor events are about to be in full swing. One of the best ways to improve the attendee experience at your next summer event is to use well-designed signage effectively. Your signage strategy can help provide directions and important information about the event and label important areas like food courts, bathrooms, and parking lots. 

There are a number of different summer event signage ideas that you can use to improve the attendee experience. 

In this blog post, we will discuss a few of the most popular options to ensure all attendees have an amazing time. Using the right signage can help your attendees have an enjoyable and hassle-free experience.

Why Summer Event Signage is Important 

Summer event signage helps improve the overall experience for attendees looking to have fun. Signage can provide clear directions, inform attendees of rules, and what activities and attractions are available at the event. In addition, signage can improve the flow of people and ensure that everyone is aware of safety procedures.

Signage can also be used to highlight event sponsors and promote their brands. This can be done by giving sponsors their own signage space or by using their branding on larger event signage throughout the event. This helps build awareness for their brand and might even increase sales if done properly. If this is a recurring event, it can also help keep sponsors around for future events.

Signage can also be used to create a positive atmosphere. The use of bright colors, large banners, and well-designed visuals can create a welcoming environment for attendees. This helps create a memorable experience for them, leading to repeat visitations to future summer events. 

Having proper signage can also help increase the event’s visibility and reach. Eye-catching graphics on large banners can be used to help draw more attention to the event. This can help attract more people and help the event to become even more successful. 

Creative Summer Event Signage Design Ideas for a Better Attendee Experience

When planning an event, it’s important to consider your signage strategy. Here are some creative signage design ideas to help create a memorable experience at your summer event.

Retro Signage 

Try using retro signage to add a bit of nostalgia and style to your event. Using vintage-style fonts, patterns, and colors will help your event stand out and create an inviting atmosphere.

Interactive Signage

To help boost engagement and promote conversation, create interactive signage. For example, create a large QR code that encourages attendees to post on social media using a branded hashtag or visit the event’s website for exclusive content.

Vinyl Signage 

Vinyl banners have a reputation for crisp, high-quality graphics and bright colors that display designs well. They command attention from a long distance through dense crowds.

Themed Signage 

Consider what you want your signage to achieve. And use color psychology to create a cohesive color palette that aligns with your signage goals. Themes with distinct logos and graphics also open up marketing opportunities to increase brand awareness.

3 Tips for Effective Signage Placement

While you may have the most brilliant summer event signage ideas, their effectiveness will depend on the placement of your signs. Here are three tips for effective signage placement:

  1. Signs placed at the entrance of your event should provide guests with the information they need before they enter. For example, event name, directions, ticketing information, and any health and safety protocols. 
  2. Place signs to clearly label frequently used areas like bathrooms, food locations, or popular attractions. This makes it easier for guests to navigate the event.
  3. Utilize the floor space of your event venue to create an interactive display with your signs. This will make sure that your summer event signs are not overlooked by your guests.

Summer Event Signage from Bishop Image Group

Signage is important in improving the attendee experience by providing engaging visuals that allow attendees to navigate the event. 

With more than 20 years of experience, the team at BIG is dedicated to providing customers with unique signage at an affordable cost. If you are interested in creating eye-catching signage for your next summer event, contact the experts at Bishop Image Group. We can design and print high-visibility signage for navigation, information, and more.

Trade show banners

3 Reasons Why Construction Fence Banners Attract Local Interest

, ,

When choosing to advertise or bring attention to your new development project, you want to make sure you are getting the most bang for your buck. One often overlooked but highly effective form of advertising is fence banners. If you are a business owner in the construction industry, fence banners are a great way to attract local interest and generate leads. Incorporating a website, contact information or even a QR code with the fence banner will also help you attract new interest when the site is complete and ready to be leased or purchased. Keep reading to learn more about the top reasons why construction fence banners are so effective!

Harnessing Local Interest Through Fence Banners

No matter what industry your business is in, local interest is always important. Every business needs local consumers to buy, visit, or utilize their services. That is why it is important to devise a solid strategy to attract local interest and increase brand awareness in your local area. Real estate development marketing is just as important as the actual build. Better to fill those available units before the build is complete.

Using fence banners to broadcast your business message and promotional offers is a great way to draw local attention to the new build. As people pass by the construction fence banners, they will recognize your company, brand, and what you are building. The more people become familiar with your construction site, the more likely they are to become customers once the building(s) are ready for occupancy.

Another benefit of fence banners is that they don’t have to be temporary. Banners such as those can be designed and printed to have a long-term presence. This means you can use them for extended periods to advertise new products and services and to draw more local interest. It gets people curious and the phone ringing quicker. Whether it’s a commercial space for businesses or apartment rentals, fence banners make good business sense.

What Makes Construction Fence Banners So Effective?

Fence banners are an effective way to promote your business, brand, and services because they:

  1. Have Strong Visual Impacts – Fence banners draw attention from passers-by, who may become interested in your build. The brightly-colored prints and bold fonts attract onlookers, which can in turn help to draw more local customers.
  1. Provide Space for Messaging – Because Fence banners come in different sizes and shapes, there is ample opportunity to create unique messages. This means you can advertise products, services, discount codes, incentive programs, or anything else in an easy-to-read format. 
  1. Offer a Cost-Effective Solution – Although fence banners are a long-term investment, they do not have a high upfront cost. Compared to other advertising methods such as radio, TV, print, and billboard ads, construction fence banners are a cost-effective way to reach more people without breaking the bank. 

Top Reasons Why Construction Fence Banners Attract Local Interest

  1. Reach a Wider Audience – Fence banners can be seen by hundreds or even thousands of people every day, especially if your construction site is located on a busy road. This provides an extensive reach that no other medium of advertising can compare to. 
  1. Offer Flexibility – Fence banners are designed to be extremely flexible in order to work with the visual movement of traffic. As cars, buses, and cyclists move around, the vibrant graphics and messages of your fence banner can be noticed by more people. This means you can successfully advertise without the need for frequent replacements or changing graphics and messages. 
  1. Build Anticipation – Fence banners are an excellent way to create hype and build anticipation for a new real estate development. Sharing a glimpse into what the new development has to offer, fence banners can provide details on appearance, amenities, and overall brand recognition. Fence banners can generate curiosity and excitement among the local community, resulting in increased foot traffic, inquiries, and leads providing a considerable advantage over the competition.

Let Us Help You Attract Local Business

Still looking for the perfect solution to your construction fence banners? Bishop Image Group has your back. With over 20 years of experience in the sign business, Bishop Image Group provides quality signage to customers across the country.

We pride ourselves on our ability to problem-solve and implement creative solutions and design strategies. Our teamwork makes us fearless when it comes to completing last-minute jobs and complex orders. Plus, when you order with Bishop Image Group, we’ll help you install your sign so you know you have the perfect angle! Contact Bishop Image Group today to get started.

Trade show banners

Your Business Needs Lighted Signage – Here’s Why

, , , ,

The Importance of Good Business Signage

A first impression is a lasting impression. When potential customers or clients drive by your business, they should be able to see it clearly and easily. Lighted signage is one of the best ways to ensure your business stands out, day or night. 

There are many benefits of having lighted signage. It can help you attract new customers, increase brand awareness, and improve your overall image. Good business signage can also help you stand out from your competition. 

Looking to give your business a bright boost? Lighted signage is the way to go! Read on to learn more about the advantages and features to watch out for.

Enhancing Your Business with Lighted Signs

Lighted signage is not just about standing out. It is also an effective way to draw attention, inform, and advertise your business to potential new customers. Here are some of the ways lighted signage can help: 

  • Lighted signage makes it easier for customers to identify your business since it’s highly visible and distinctive. 
  • Lighted signage can also be used for advertising campaigns and marketing efforts. They can provide potential customers with more information about your business and can stimulate more foot traffic and sales.
  • Lighted signage also helps to strengthen your brand and create an overall professional image that reflects the quality of your services. 
  • Lastly, lighted signage is great for enhancing the aesthetic of your outdoor space and can make your business highly noticeable day and night.

The Benefits of Lighted Signs for Businesses

There are many benefits of lighted signage. Here are some of the key ways in which lighted signage can have a positive impact on your business: 

  • Increased visibility: Lighted signage is far easier to spot at night, making it easier for potential customers to find your business when they are out and about.
  • Cost-efficient: Unlike many other forms of marketing, signage is usually a one-time cost whereas other forms of marketing often come with monthly expenses. 
  • Branding: Lighted signage is a great way to make your brand more recognized and distinguishable from other businesses. Especially if you are in a busy strip mall.
  • Durability: Lighted signage is usually extremely durable, meaning it can withstand all types of weather, making it a great investment for any business.
  • Safety: Due to its visibility, lighted signage is also a great way to ensure that your business is easily found by safety personnel in case of an emergency.

What to Look For in Outdoor Lighted Signs for Business

When it comes to choosing lighted signage for your business, there are some important factors you will want to consider:

  • Visibility: The sign should be easily visible both day and night. Make sure the brightness level of the sign is adjustable and it has a great color contrast with its background.
  • Design: You want to select a sign with an eye-catching design that accurately conveys your brand. Also, make sure the design is appropriate for your business, as it will give people the right first impression.
  • Quality: Make sure the sign is made from quality materials that are weather-resistant and durable. This will ensure your sign can withstand different weather conditions and still look attractive. 
  • Technology: Depending on your business and budget, you may want to opt for lighted signage with advanced technologies such as LCD screens or programmable backlighting. 
  • Installation: Work with a professional to ensure your signage is secured properly to your storefront and maintains durability through natural wear and tears.

How to Get the Most Out of Your Lighted Signage

Once you have selected a business sign that fits your needs, there are a few important steps you can take to get the most out of it:

  • Place the sign in an ideal location: make sure the sign can be seen by your target audience, regardless of day or night. If the sign is in a parking lot make sure it’s double-sided.
  • Ensure the sign is visible to passers-by: consider the location and size of the sign when placing it; you want to make sure it stands out.
  • Leave room for updates: avoid having a sign that could become outdated; opt for a sign that can be updated easily and affordably.
  • Follow the rules: make sure the sign complies with the local regulations and conforms to the building code.
  • Maintain the sign: schedule regular maintenance to keep the sign in great condition and ensure its longevity.

Let Bishop Image Group Help Make Your Business Stand Out

With more than 20 years in the business, our team is fearless when it comes to last-minute projects and tight deadlines. Our commitment to fulfilling even the most complex orders is part of what sets Bishop Image Group apart. 

Bishop Image Group has done it all, from commercial real estate signage and high-rise signage plastered across a building to storefront signage intended to drive customers through your front door.  Contact us today to request a free quote on your commercial signage. We’re here to help!

Trade show banners

How to Leverage Signage to Stand Out at Events & Tradeshows

, , , ,

Don’t Skip the Vinyl Banners

Of all the ways to make your booth stand out in an event or trade show, vinyl banners can be one of the most impactful – at least at first. Vinyl banners are known for their crisp, high-quality graphics and bright colors, and an expertly designed banner can command attention across even the most crowded room. You can use a banner as your booth’s primary signage by hanging it up high, or you can place two banners on each side of your booth to keep with your chosen theme. Vinyl is also incredibly durable, which means it can travel with you from one trade show or event to the next.  

Create a Signage Theme

If you really want to leverage all your signage, make sure it follows a relevant theme. While bright colors are fantastic, if you use too many of them in your signs, you’ll overwhelm your audience. Instead, use color psychology to your advantage, and choose the colors that portray your theme’s message. Do you want your audience to feel hungry? Opt for red. Do you want your product, company, or offering to come across as trustworthy? Go with brown or purple as your theme color instead. Make sure you build your theme around your value proposition and what you’re offering to the crowd. 

Don’t Make it Complicated

One of the worst things you can do with your event or trade show signage is cram a ton of information onto dozens of signs spread around your booth. Keep things simple. The more you try to say with your signage, the more your booth is going to blend into the background. There are dozens of booths in a relatively small space, and each one has its own unique theme, color palette, and message. Don’t overwhelm people who are visiting your booth; make it easy for them to understand the message efficiently and effectively instead.

Include Digital Information

While the signage at an event or trade show should be mostly physical in nature, it provides a fantastic opportunity to introduce people to your website, your email address, and even your social media accounts. One of the very best tips for making it easy for people to connect with you on the digital front involves creating a QR code that you can put on your signage. When visitors scan the code with their camera apps, you get to decide where it takes them. You can send them to your website if you want, or you can create a landing page specific to the event or trade show that will help you capture information and leads. 

Leveraging your signage to stand out at a trade show is all about creating a theme, keeping things simple, and using creative design to grab visitors’ attention. If you’re interested in professional signage for your next event or trade show, reach out to the experts at Bishop Image Group. We specialize in trade show signage and graphics, and we can help you make sure your next event is a hit.  

Soul Smoke Van

The Psychology of Color in Retail and Restaurant Signage

, , , , ,

Unbelievably, retail establishments and restaurants don’t just choose their favorite colors when developing their signage. In fact, there’s a great deal of psychology behind the colors used for channel letters, window signs, and other types of signage. Below, you can learn more about how these colors can generate emotions and which colors you should use to have the biggest impact. 

What Do Colors Mean?

The most successful businesses choose color very carefully when designing their logos and signage, and they do this because individual colors elicit certain emotions within the consumer within seconds. 

Red

Red is known to stimulate the consumer and grab their attention, so it comes as no surprise that it’s incredibly popular among restaurants. Steak ‘n Shake, McDonald’s, Wendy’s, and many other well-known restaurants use red to stimulate hunger. Red can also be used to indicate love, heat, urgency, courage, or fun.

Pink

Pink is soft and warm it’s often associated with calmness, innocence and optimism. Pink generates feelings of nurturing, femininity, sweetness, happiness, and compassion. Some brands that have used pink in their logos include, Dunkin’ Donuts, Baskin Robbins and Victoria Secret.

Yellow

In a sea of color, the eye will always notice yellow first. McDonald’s used this to its advantage with the Golden Arches, and if you look at many of your favorite logos, yellow is a key player. It is cheerful, warm, and optimistic, and in many cases, it can also construe a sense of affordability to the consumer. 

Orange

Orange is fun and casual, which is evident when you look at companies like Harley-Davidson, Nickelodeon, and Hooters. Orange can also create feelings of energy, creativity, and confidence. 

Blue

Blue is the single most popular color among consumers, and more than half will claim blue is their favorite color in surveys. Blue indicates trust and authority and has a calming effect, which is why it’s so commonly used on hospital walls. Facebook, Chase, IBM, and Unilever all use blue to generate feelings of trust with consumers and help them appear more professional. 

Green

Light green elicits feelings of nature and health, while dark green evokes emotions surrounding wealth, elegance, and royalty. It’s common among eco-friendly brands, and it’s also ideal for finance companies. Some of the brands using green to their advantage include Cargill, Animal Planet, and Green Giant, and it’s also the color of cold, hard cash.

Purple

Purple means luxury, magic, mystery, courage, and prestige. Some of the most well-known brands using purple to influence consumers include FedEx, Roku, Twitch, and Taco Bell.

Black

While some people believe there are negative connotations associated with black, it’s a neutral color that can convey power, strength, and authority. It’s also quite common among tech companies and can even be used to indicate glamor or sleekness. Nike, Louis Vuitton, Prada, and Coach all use a lot of black in their signage and advertising. 

Brown

Brown reminds people of the earth; companies use it to elicit feelings of stability, dependability, and honesty. UPS has used brown for years to show consumers they’re the most reliable shipping company, and companies like M&M’s and Ugg use it, as well. 

White 

White is another neutral color that represents peace, purity, innocence, and positivity. It’s also the go-to color for representing cleanliness. Kitchens, bathrooms, and hospitals tend to use a lot of white in their decor for these reasons. 

When designing signage for your retail business or restaurant, choose colors that help you describe your business according to the emotions you want to elicit. For example, red and white are excellent choices for restaurants because they elicit hunger and indicate cleanliness, whereas brown or purple can help your business appear trustworthy and safe. If you are interested in professional signage for your business, reach out to the experts at Bishop Image Group. We have 20 years of experience in color psychology and design, and we look forward to hearing from you. 

IwPOmqTy-1

How Healthcare Signage Has Evolved Over the Years

, , ,

Healthcare signage may not seem like an interesting topic, but in reality, it tells an incredible story. Young people wouldn’t even recognize the healthcare signs from 20 years ago. Below, you can learn more about the major changes that have occurred in healthcare signage over the years and how those changes can help to predict the future. 

Healthcare Signage 20 Years Ago

If you’re old enough to do so, think back to 20 years ago. It’s the early 2000s, and the digital era has only just begun. Step into any hospital anywhere in the nation, and you’ll probably notice one common theme: it’s almost sterile. The walls are tan or beige. The tile or carpet is neutral. The only real signage is the placards on the walls indicating where you were and where to go to find a specific room or department. In some cases, you might find framed portraits of surgeons, doctors, or other medical staff, but this was fairly rare in those days. All in all, hospitals, clinics, and even doctors offices were uninviting and dull. 

As a result, people experienced negative emotions upon entering these healthcare facilities. Some immediately felt apprehensive or fearful, and many other people were just bored. This doesn’t bode well for hospitals and healthcare facilities, especially when they’re in competition with others in the local area. This sparked a healthcare signage revolution that has not only changed the way these facilities look, but it has also changed the way people feel when they step inside. 

How Things Have Changed

Today, healthcare facilities have worked hard to make their premises more inviting and comfortable. Rather than tan or beige walls, they have upgraded to various shades of blue (calming) or yellow (happy). Instead of stark walls and corridors, hospitals have started to use signage that incorporates huge landscapes, which gives patients and visitors alike a more vibrant, colorful environment that doesn’t feel too out of place. 

Many facilities use signage to announce new personnel, new departments, and modern technologies that can improve their visitors’ health. The signage uses calming, yet authoritative phrases strategically placed under the smiling, gentle face of a prominent doctor or surgeon. They even order signage for their cafeterias, gift shops, and on-site coffee shops to make them more inviting and comfortable. The possibilities are truly endless, and with every passing year, healthcare signage continues to improve.

Tips for Effective Healthcare Signage

Good healthcare signage utilizes strategies and advanced designs that can have a dramatic impact on the way people perceive a facility. Some of the best strategies to consider include:

  • Using wayfinding signage where appropriate. People often feel intimidated by the sheer size of hospitals and healthcare campuses. The proper use of wayfinding signs can help people navigate campuses, parking lots, and even corridors within facilities. 
  • Including your brand’s image in your signage. Including branding elements such as logos and colors is important for conveying a consistent image. Start with exterior signage since it gets the most views, then move on to lobbies and reception areas. 
  • Use wall displays and graphics to brighten spaces. Printed graphics and wall displays can completely transform the way a space looks, whether it’s a small nook in a waiting area or the back wall of a hospital cafeteria. Think creatively and use clever, on-brand graphics to bring spaces to life. 
  • Improving accessibility and safety. Many accessibility and safety signs are mandated by law, but there is still some flexibility in how they are displayed. Furthermore, placards indicating accessible restrooms, room names and numbers, and more can remain ADA compliant while incorporating a bit of creativity. 

The signage found in doctors’ offices, hospitals, healthcare campuses, and other facilities has changed dramatically throughout the years. If you are interested in updating the healthcare signage in your facility, contact the experts at Bishop Image Group. We can design and print high-visibility branded signage for wayfinding, information, and more, and we do it all while adhering to ADA accessibility and disability laws.

Live Nation Printed Fliers

Why Printed Marketing Materials Still Matter in the Digital Age

, ,

Once upon a time, if you wanted to market your business, printed materials were your only option. Printed materials like catalogs, direct mail, flyers, billboards, and banners were the most important forms of marketing for any business in any industry. Today, we live in a digital age, which means we do much of our advertising online. Nevertheless, print marketing hasn’t fallen to the wayside, and it’s more powerful now than ever. 

Printed Materials Create an Experience

The digital age has made it possible for anyone to open and maintain a virtual business, and that means there’s more competition now than ever before. As such, consumer mindsets have shifted from buying mere products to having experiences when buying or using those products. If you’re looking for ways to give your retail customers an authentic experience, don’t overlook printed materials. These are things your customers (or would-be customers) can physically hold in their hands. Because physical touch leads to an emotional response, those printed materials are far more likely to create an experience than any digital marketing effort. 

Some People Don’t Spend Much Time Online

According to recent statistics published by Statista, 64.4 percent of the global population is online regularly. In the United States, about 90 percent of adults use the internet, but not all of them use it frequently. While you’ve heard it said that digital marketing is incredibly important (and it is), printed marketing materials are equally important for retail businesses with brick-and-mortar locations. These materials reach everyone, including the people who don’t spend much time online. Furthermore, they can entice people who weren’t even searching for a business like yours online to pay you a visit. 

Digital Overload is a Real Thing

If you checked your email right now, how many of those messages are important, and how many of them are marketing emails? More than half of the emails the average consumer receives each day are marketing messages, and when this is combined with the ads on every single website they visit, including social media, it can be overwhelming. People have even subconsciously learned to block advertising out to cope. Printed marketing materials are more likely to be noticed and appreciated for what they are rather than blocked out in a sea of advertisements. 

Printed Materials Lend Credibility to Your Business

In a world where printed marketing materials are exceptionally rare, the few businesses that do continue to use them come across as more professional and caring than their digital-only counterparts. Furthermore, print gives you the option to be as creative as you like, which can help you stand out from the crowd of simple digital-only businesses within your niche. From the fonts to the colors and even the physical material you choose, there’s a lot you can say about your company with a simple flyer, mailer, or window sign. 

If you’ve been led to believe that print marketing has fallen out of style, you’re missing out on one of the most powerful forms of messaging for any retail establishment. From creating a tangible experience to making your business more credible and caring, print marketing is more than just relevant – it’s important. Bishop Image Group has 20 years of experience in designing and printing various forms of printed marketing materials. Reach out to our expert team today to learn more. 

The Power of Signage in the Real Estate Industry

The Power of Signage in Commercial Real Estate

,

Commercial real estate relies on signage in a variety of ways. Signs point potential investors and business owners toward an available commercial listing. They indicate which real estate agents or developers to contact to check out the property. They also provide specs showing potential buyers what the property has to offer. Utilizing eye-catching signage in real estate sets your property apart from others, making it a quicker sell.

Let’s break down how to use signage in commercial real estate. We’ll discuss how a sign affects curb appeal, the types of real estate signs that are used, and tips for creating effective real estate signage.

The Importance of Signage Placement

Commercial real estate is all about “location, location, location”. Effective signage can help create a strong first impression of the property, showcase its unique features, and communicate important details such as availability and pricing. Additionally, it can be used within a property to help direct visitors, label spaces and showcase tenants and occupants.

Well-designed and strategically placed signs can help capture the attention of passersby and draw them to the property, increasing the chances of generating leads and ultimately closing a deal. Signage can also help establish the property’s brand and identity, making it easier for potential tenants or buyers to remember and recognize it in the future. You may display signage in the following locations to attract attention:

  • Lobby or common space
  • Hallways
  • Parking garages
  • Rooftop or exterior walls
  • Windows facing busy streets
  • Elevators

Types of Real Estate Signs

There are many different types of commercial real estate signage. Below are some of the most common types:

  • Building Identification Signs: These signs are used to identify the name of the building and its tenants. They can be located at the entrance of the building or mounted on the building exterior.
  • Window Graphics: Window graphics are used to display logos, messages, or promotions on the windows of a business. They can be applied to the interior or exterior of the window and come in a variety of materials, such as vinyl, perforated film, or static cling.
  • Banners: Banners are temporary signs that can be used to promote events, sales, or other time-sensitive messages. They are typically made from vinyl or mesh material and can be hung on buildings or freestanding frames.
  • Directional Signs: These signs are used to direct customers to a specific location within a property, such as a parking lot or entrance.
  • Project Signs: Project signs are temporary signs that are used to promote a development or construction project. They often include renderings or artist impressions of the finished project and can be placed on the project site or nearby.

To be most effective, signs should always be posted in easy to spot locations and should be designed in such a way that they’re readable from the street and sidewalks. Prominent placement is important, as is use of contrasting colors and legible fonts.

Tips for Designing Effective Real Estate Signs

Below are a few tips for designing effective real estate signs.

  • Size and Placement: Consider where the sign will be placed when choosing the size of the sign. The farther away from the street or sidewalk the sign will be placed, the larger it will need to be in order to get noticed.
  • Color Selection: Contrasting colors are easier to see in a variety of lighting conditions. Be sure to use contrasting colors that look good together – avoid using colors that clash.
  • Text and Font Choices: Sans serif fonts are often easier to read than serif fonts. The more straightforward the font, the better. Avoid use of fonts with curly letters or fanciful shapes.
  • Imagery and Graphics: Imagery and graphics can help attract attention to a sign. Use images carefully and stick to use of simple graphics to avoid cluttering the sign

The Benefits of Using Professional Printing and Signage Services

Although commercial real estate signage may sound easy to design, many struggle to create signs that are easy to read and useful to the audience that would be paying attention to them. The best way to ensure that your sign is as effective as possible is to work with a professional printing and signage service to get your sign designed, printed, and installed.

Bishop Image Group has done it all, from commercial real estate signage and high rise signage plastered across a building to storefront signage intended to drive customers through your front door. Contact us today to request a free quote on your real estate signage. We’re here to help!

Print signage and digital signage

How to Choose Between Digital and Print Signage

, ,

Using signs can help create a strong and cohesive image for a business. Print signage, such as posters, banners, and brochures, is a cost-effective way to communicate with customers and convey important information. In contrast, digital signage can offer the same brand messaging but with a different price tag. Let’s explore each option to determine the best fit for your business goals and budget.

What is Digital Signage?

Digital signage typically uses LED or LCD screens to display digital content such as images, videos, and multimedia. Displays can connect to a centralized management system, which allows for remote control and updating of the content displayed. Digital signage gets used for advertising, promotional or informational purposes in public spaces like retail stores, airports, or public transportation.

What is Print Signage?

Print signage is a traditional form of advertising and information distribution created by printing designs or messages onto physical materials such as paper, cardboard, vinyl, corrugated plastic, or other substrates. You can find these signs in public spaces, such as store windows, billboards, or events. Print signage does not require electricity or electronic components, so it’s a low-maintenance option for advertising and promotion. It can be produced in various sizes and formats and convey as much information as digital signs.

The Advantages of Using Digital Signage

Using digital signage gives you advantages such as dynamic and attention-grabbing content, affordability, quick updates, increased interaction, and the capability to reach specific groups of people.

  1. Increased Engagement and Interactivity: Digital signage can grab the audience’s attention with dynamic visuals and interactive content.
  2. Customizable and Updatable: Digital signage can be easily updated and customized in real-time, allowing quick changes to be made to content as needed.
  3. Increased Reach: Digital signage can attract more people, especially in busy shopping centers, airports, or transportation hubs.
  4. Cost-Effective: In the long run, digital signage can be more cost-effective than traditional forms of advertising, as it eliminates the need for printing costs and offers more flexibility.

The Drawbacks of Using Digital Signage

Digital signage tends to be more expensive, and someone has to keep it going and troubleshoot the sign if there is a problem.

  1. High Initial Costs: The cost of digital signage systems gets high, especially if you want to implement a large-scale solution.
  2. Technical Complexity: Setting up and maintaining digital signage can be technically complex and require specialized knowledge.
  3. Fragile Hardware: Digital signage hardware, such as displays and media players, can be fragile and susceptible to damage.
  4. Limited Audience Targeting: It can be challenging to target specific demographics with digital signage as it is usually placed in public areas and seen by many people.

The Advantages of Using Print Signage

You can get printed signage for the front of a store, for billboards, for a road sign, for areas inside the store, etc., without busting the marketing budget.

  1. Cost-effective: Print signage is often a more cost-effective option for short-term advertising campaigns or events, as it does not require investment in electronic hardware or technical maintenance.
  2. Durability: Print signage materials, such as vinyl or cardboard, are generally more durable and weather-resistant than electronic displays, making them suitable for outdoor use. There are ways to maintain your print signage when not in use.
  3. Easy to Produce: Print signage can be made quickly and easily and does not require specialized technical knowledge or equipment.
  4. Customizable: Print signage can be customized to meet specific needs and requirements, such as size, shape, and design.
  5. Wide Reach: Print signage can be displayed in various public spaces, such as store windows, billboards, or events, making it accessible to a broad audience.

The Drawbacks of Using Print Signage

The disadvantages of print signage include the need for physical updates, potential fading or damage over time, limitations in design and customization options, and higher upfront costs than digital signage.

  1. Design Limitations: Depending on the printing method and materials used, it may be difficult to produce certain types of effects or finishes, or to create signs that are highly interactive or dynamic.
  2. Updates: Updating or changing print signage requires new materials and printing, which can be costly and time-consuming.
  3. Installation: Print signage can be more difficult to install and maintain particularly if it is large or needs to be placed in a challenging location.
  4. Maintenance: Physical signs require regular maintenance and cleaning to maintain their appearance and visibility. If signage is not properly cared for or protected from environmental factors such as weather and normal wear and tear, it can fade overtime.

How to Choose the Right Type of Signage for Your Business

It’s crucial to weigh the advantages and drawbacks of digital and print signage to make an informed decision. But ultimately, the best option will depend on your business’s specific needs and goals.
Get the guidance you need by speaking with an industry professional. The knowledgeable team at Bishop Image Group will assist you in designing and determining the best signage solution for your needs. Don’t wait, reach out to us today to embark on your signage endeavor.

Request a Quote Today

Load More