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5 Ideas That Can Make Your Trade Show Booth Design Viral on Social Media

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1. Get the Basics Right First

– Logos are like fingerprints—no two are alike. Yours should be easy to spot in a busy trade show hall, and it should make an immediate impression (even from a distance). Plan to have it printed on all your collateral, from business cards to giveaway items.

– Make sure your staff is well-trained and enthusiastic about your company and products. They should be able to engage with prospects, answer questions, and qualify leads. They should also be really excited to be there.

– Your booth should tell a story about your business. Prospects should be able to get a clear understanding of what you do, who you do it for, and what makes you different from the competition.

– Use high-quality visuals to grab attention and convey your message quickly. This could be anything from an impactful video to a large banner display.

– Make it easy for visitors to sign up for your email list or take your information with them. Place a fishbowl or iPad near the entrance to your booth, and make sure you have plenty of business cards on hand.

2. QR Code Scavenger Hunts with Big Prizes

In the age of social media, everybody appreciates a good scavenger hunt. Take advantage of this by offering a QR code scavenger hunt at the trade show. Place a QR code somewhere in your booth or on the show floor. Then, ask visitors to visit your booth and scan the code to gain access to a mini-game or trivia quiz. Make sure to have some enticing prizes. This will help in getting people excited.

Once visitors answer the questions or complete the game, offer a reward or prize for their efforts. This could be a discount on your services, complimentary access to an online course, or some other giveaway. Not only will this help you generate more attention for your booth, but it will also stimulate conversations amongst your visitors. Plus, curious attendees who are drawn in by the promise of prizes will be more likely to learn more about your business and the products or services you offer.

3. Create a VR Game Around your Industry

Virtual Reality (VR) is a fast-growing technology with immense potential. At your next trade show, take your booth to the next level by creating an immersive VR experience around your industry. You can design a VR game or visual experience that allows attendees to engage with animated versions of your booth’s products and services. Not only will this help add an element of excitement to your booth and attract more visitors, but it will also help attendees remember your company better.

Creating a VR game around your industry is also a great way to demonstrate your industry expertise and the solutions you provide. Plus, the data you gain from this game could also provide valuable insights about your audience and how they interact with your products and services. With enough planning and forethought, a VR game can easily become one of the most impressive and viral elements within your trade show booth design. Plus, if done properly, your sales team could have a lot of great data to work on when conducting their follow-ups.

4. Think Out of the Box with Your Trade Show Booth Design

With constantly changing trends in trade show booth design, it’s important to find ways to make your booth stand out from the crowd. One way to do this is to think outside the box when it comes to incorporating unique elements into your booth that will draw attention and buzz.

Creative ideas can include anything from interactive gaming kiosks, a virtual reality lounge, larger-than-life displays, and even live music performances. Incorporating social media into your trade show booth design is also a great way to get your company noticed and attract more attendees. Creating photo ops for attendees to take pictures of themselves with your products or services is a great way to be viral. Don’t forget to encourage hashtags to help draw more attention to your booth or even set up live streaming.

Whatever you choose to do, the goal should be to attract visitors, keep them engaged, and ultimately spark conversations online – this is the key to making your trade show booth design viral. 

5. Your Giveaways Should Trigger Strong Emotions

Giving away items like branded shirts, keychains, and pens are all great ways to have your brand and booth stay at the top of mind for trade show attendees. However, if you really want to make an impression and get people talking, you need to go the extra mile and provide giveaways that generate strong emotions.

For instance, offering tech gadgets such as wireless headphones, smartphones, and fitness trackers are great first steps. You can even provide luxury items like designer purses, clothes, and jewelry. Expensive items like these will draw more attention to your booth and increase your conversations online. Just make sure you clearly define the rules of your giveaway.

Memorable experiences, like dinner packages and spa treatments, are also an option. These types of giveaways often evoke a much stronger emotion and a much wider reach compared to physical items. Just make sure that the experience is tied back to your brand and extend an invitation to your attendees to talk about what they’ve experienced.

Trade show booths have the potential to become viral hits on social media if done correctly. While the booth design, lighting, and giveaways are all important, you also need to think about how they will be perceived on social media. By ensuring that every element of your booth is designed with that perception in mind, you’ll help ensure maximum engagement and reach.

Let Us Help You Make Your Trade Show Booth Design Stand Out

With more than 20 years in the business, our team is fearless when it comes to last-minute projects and tight deadlines. Our commitment to fulfilling even the most complex orders is part of what sets Bishop Image Group apart. 

We’ve done it all, from marketing signage to full trade show displays designed to attract attention. Contact us today to request a free quote on your trade show booth signage. We’re here to help!

Trade show banners

Summer Event Signage Ideas to Improve the Attendee Experience

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Summer is just around the corner! This means outdoor events are about to be in full swing. One of the best ways to improve the attendee experience at your next summer event is to use well-designed signage effectively. Your signage strategy can help provide directions and important information about the event and label important areas like food courts, bathrooms, and parking lots. 

There are a number of different summer event signage ideas that you can use to improve the attendee experience. 

In this blog post, we will discuss a few of the most popular options to ensure all attendees have an amazing time. Using the right signage can help your attendees have an enjoyable and hassle-free experience.

Why Summer Event Signage is Important 

Summer event signage helps improve the overall experience for attendees looking to have fun. Signage can provide clear directions, inform attendees of rules, and what activities and attractions are available at the event. In addition, signage can improve the flow of people and ensure that everyone is aware of safety procedures.

Signage can also be used to highlight event sponsors and promote their brands. This can be done by giving sponsors their own signage space or by using their branding on larger event signage throughout the event. This helps build awareness for their brand and might even increase sales if done properly. If this is a recurring event, it can also help keep sponsors around for future events.

Signage can also be used to create a positive atmosphere. The use of bright colors, large banners, and well-designed visuals can create a welcoming environment for attendees. This helps create a memorable experience for them, leading to repeat visitations to future summer events. 

Having proper signage can also help increase the event’s visibility and reach. Eye-catching graphics on large banners can be used to help draw more attention to the event. This can help attract more people and help the event to become even more successful. 

Creative Summer Event Signage Design Ideas for a Better Attendee Experience

When planning an event, it’s important to consider your signage strategy. Here are some creative signage design ideas to help create a memorable experience at your summer event.

Retro Signage 

Try using retro signage to add a bit of nostalgia and style to your event. Using vintage-style fonts, patterns, and colors will help your event stand out and create an inviting atmosphere.

Interactive Signage

To help boost engagement and promote conversation, create interactive signage. For example, create a large QR code that encourages attendees to post on social media using a branded hashtag or visit the event’s website for exclusive content.

Vinyl Signage 

Vinyl banners have a reputation for crisp, high-quality graphics and bright colors that display designs well. They command attention from a long distance through dense crowds.

Themed Signage 

Consider what you want your signage to achieve. And use color psychology to create a cohesive color palette that aligns with your signage goals. Themes with distinct logos and graphics also open up marketing opportunities to increase brand awareness.

3 Tips for Effective Signage Placement

While you may have the most brilliant summer event signage ideas, their effectiveness will depend on the placement of your signs. Here are three tips for effective signage placement:

  1. Signs placed at the entrance of your event should provide guests with the information they need before they enter. For example, event name, directions, ticketing information, and any health and safety protocols. 
  2. Place signs to clearly label frequently used areas like bathrooms, food locations, or popular attractions. This makes it easier for guests to navigate the event.
  3. Utilize the floor space of your event venue to create an interactive display with your signs. This will make sure that your summer event signs are not overlooked by your guests.

Summer Event Signage from Bishop Image Group

Signage is important in improving the attendee experience by providing engaging visuals that allow attendees to navigate the event. 

With more than 20 years of experience, the team at BIG is dedicated to providing customers with unique signage at an affordable cost. If you are interested in creating eye-catching signage for your next summer event, contact the experts at Bishop Image Group. We can design and print high-visibility signage for navigation, information, and more.

Trade show banners

3 Reasons Why Construction Fence Banners Attract Local Interest

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When choosing to advertise or bring attention to your new development project, you want to make sure you are getting the most bang for your buck. One often overlooked but highly effective form of advertising is fence banners. If you are a business owner in the construction industry, fence banners are a great way to attract local interest and generate leads. Incorporating a website, contact information or even a QR code with the fence banner will also help you attract new interest when the site is complete and ready to be leased or purchased. Keep reading to learn more about the top reasons why construction fence banners are so effective!

Harnessing Local Interest Through Fence Banners

No matter what industry your business is in, local interest is always important. Every business needs local consumers to buy, visit, or utilize their services. That is why it is important to devise a solid strategy to attract local interest and increase brand awareness in your local area. Real estate development marketing is just as important as the actual build. Better to fill those available units before the build is complete.

Using fence banners to broadcast your business message and promotional offers is a great way to draw local attention to the new build. As people pass by the construction fence banners, they will recognize your company, brand, and what you are building. The more people become familiar with your construction site, the more likely they are to become customers once the building(s) are ready for occupancy.

Another benefit of fence banners is that they don’t have to be temporary. Banners such as those can be designed and printed to have a long-term presence. This means you can use them for extended periods to advertise new products and services and to draw more local interest. It gets people curious and the phone ringing quicker. Whether it’s a commercial space for businesses or apartment rentals, fence banners make good business sense.

What Makes Construction Fence Banners So Effective?

Fence banners are an effective way to promote your business, brand, and services because they:

  1. Have Strong Visual Impacts – Fence banners draw attention from passers-by, who may become interested in your build. The brightly-colored prints and bold fonts attract onlookers, which can in turn help to draw more local customers.
  1. Provide Space for Messaging – Because Fence banners come in different sizes and shapes, there is ample opportunity to create unique messages. This means you can advertise products, services, discount codes, incentive programs, or anything else in an easy-to-read format. 
  1. Offer a Cost-Effective Solution – Although fence banners are a long-term investment, they do not have a high upfront cost. Compared to other advertising methods such as radio, TV, print, and billboard ads, construction fence banners are a cost-effective way to reach more people without breaking the bank. 

Top Reasons Why Construction Fence Banners Attract Local Interest

  1. Reach a Wider Audience – Fence banners can be seen by hundreds or even thousands of people every day, especially if your construction site is located on a busy road. This provides an extensive reach that no other medium of advertising can compare to. 
  1. Offer Flexibility – Fence banners are designed to be extremely flexible in order to work with the visual movement of traffic. As cars, buses, and cyclists move around, the vibrant graphics and messages of your fence banner can be noticed by more people. This means you can successfully advertise without the need for frequent replacements or changing graphics and messages. 
  1. Build Anticipation – Fence banners are an excellent way to create hype and build anticipation for a new real estate development. Sharing a glimpse into what the new development has to offer, fence banners can provide details on appearance, amenities, and overall brand recognition. Fence banners can generate curiosity and excitement among the local community, resulting in increased foot traffic, inquiries, and leads providing a considerable advantage over the competition.

Let Us Help You Attract Local Business

Still looking for the perfect solution to your construction fence banners? Bishop Image Group has your back. With over 20 years of experience in the sign business, Bishop Image Group provides quality signage to customers across the country.

We pride ourselves on our ability to problem-solve and implement creative solutions and design strategies. Our teamwork makes us fearless when it comes to completing last-minute jobs and complex orders. Plus, when you order with Bishop Image Group, we’ll help you install your sign so you know you have the perfect angle! Contact Bishop Image Group today to get started.

Trade show banners

Your Business Needs Lighted Signage – Here’s Why

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The Importance of Good Business Signage

A first impression is a lasting impression. When potential customers or clients drive by your business, they should be able to see it clearly and easily. Lighted signage is one of the best ways to ensure your business stands out, day or night. 

There are many benefits of having lighted signage. It can help you attract new customers, increase brand awareness, and improve your overall image. Good business signage can also help you stand out from your competition. 

Looking to give your business a bright boost? Lighted signage is the way to go! Read on to learn more about the advantages and features to watch out for.

Enhancing Your Business with Lighted Signs

Lighted signage is not just about standing out. It is also an effective way to draw attention, inform, and advertise your business to potential new customers. Here are some of the ways lighted signage can help: 

  • Lighted signage makes it easier for customers to identify your business since it’s highly visible and distinctive. 
  • Lighted signage can also be used for advertising campaigns and marketing efforts. They can provide potential customers with more information about your business and can stimulate more foot traffic and sales.
  • Lighted signage also helps to strengthen your brand and create an overall professional image that reflects the quality of your services. 
  • Lastly, lighted signage is great for enhancing the aesthetic of your outdoor space and can make your business highly noticeable day and night.

The Benefits of Lighted Signs for Businesses

There are many benefits of lighted signage. Here are some of the key ways in which lighted signage can have a positive impact on your business: 

  • Increased visibility: Lighted signage is far easier to spot at night, making it easier for potential customers to find your business when they are out and about.
  • Cost-efficient: Unlike many other forms of marketing, signage is usually a one-time cost whereas other forms of marketing often come with monthly expenses. 
  • Branding: Lighted signage is a great way to make your brand more recognized and distinguishable from other businesses. Especially if you are in a busy strip mall.
  • Durability: Lighted signage is usually extremely durable, meaning it can withstand all types of weather, making it a great investment for any business.
  • Safety: Due to its visibility, lighted signage is also a great way to ensure that your business is easily found by safety personnel in case of an emergency.

What to Look For in Outdoor Lighted Signs for Business

When it comes to choosing lighted signage for your business, there are some important factors you will want to consider:

  • Visibility: The sign should be easily visible both day and night. Make sure the brightness level of the sign is adjustable and it has a great color contrast with its background.
  • Design: You want to select a sign with an eye-catching design that accurately conveys your brand. Also, make sure the design is appropriate for your business, as it will give people the right first impression.
  • Quality: Make sure the sign is made from quality materials that are weather-resistant and durable. This will ensure your sign can withstand different weather conditions and still look attractive. 
  • Technology: Depending on your business and budget, you may want to opt for lighted signage with advanced technologies such as LCD screens or programmable backlighting. 
  • Installation: Work with a professional to ensure your signage is secured properly to your storefront and maintains durability through natural wear and tears.

How to Get the Most Out of Your Lighted Signage

Once you have selected a business sign that fits your needs, there are a few important steps you can take to get the most out of it:

  • Place the sign in an ideal location: make sure the sign can be seen by your target audience, regardless of day or night. If the sign is in a parking lot make sure it’s double-sided.
  • Ensure the sign is visible to passers-by: consider the location and size of the sign when placing it; you want to make sure it stands out.
  • Leave room for updates: avoid having a sign that could become outdated; opt for a sign that can be updated easily and affordably.
  • Follow the rules: make sure the sign complies with the local regulations and conforms to the building code.
  • Maintain the sign: schedule regular maintenance to keep the sign in great condition and ensure its longevity.

Let Bishop Image Group Help Make Your Business Stand Out

With more than 20 years in the business, our team is fearless when it comes to last-minute projects and tight deadlines. Our commitment to fulfilling even the most complex orders is part of what sets Bishop Image Group apart. 

Bishop Image Group has done it all, from commercial real estate signage and high-rise signage plastered across a building to storefront signage intended to drive customers through your front door.  Contact us today to request a free quote on your commercial signage. We’re here to help!

Trade show banners

How to Leverage Signage to Stand Out at Events & Tradeshows

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Don’t Skip the Vinyl Banners

Of all the ways to make your booth stand out in an event or trade show, vinyl banners can be one of the most impactful – at least at first. Vinyl banners are known for their crisp, high-quality graphics and bright colors, and an expertly designed banner can command attention across even the most crowded room. You can use a banner as your booth’s primary signage by hanging it up high, or you can place two banners on each side of your booth to keep with your chosen theme. Vinyl is also incredibly durable, which means it can travel with you from one trade show or event to the next.  

Create a Signage Theme

If you really want to leverage all your signage, make sure it follows a relevant theme. While bright colors are fantastic, if you use too many of them in your signs, you’ll overwhelm your audience. Instead, use color psychology to your advantage, and choose the colors that portray your theme’s message. Do you want your audience to feel hungry? Opt for red. Do you want your product, company, or offering to come across as trustworthy? Go with brown or purple as your theme color instead. Make sure you build your theme around your value proposition and what you’re offering to the crowd. 

Don’t Make it Complicated

One of the worst things you can do with your event or trade show signage is cram a ton of information onto dozens of signs spread around your booth. Keep things simple. The more you try to say with your signage, the more your booth is going to blend into the background. There are dozens of booths in a relatively small space, and each one has its own unique theme, color palette, and message. Don’t overwhelm people who are visiting your booth; make it easy for them to understand the message efficiently and effectively instead.

Include Digital Information

While the signage at an event or trade show should be mostly physical in nature, it provides a fantastic opportunity to introduce people to your website, your email address, and even your social media accounts. One of the very best tips for making it easy for people to connect with you on the digital front involves creating a QR code that you can put on your signage. When visitors scan the code with their camera apps, you get to decide where it takes them. You can send them to your website if you want, or you can create a landing page specific to the event or trade show that will help you capture information and leads. 

Leveraging your signage to stand out at a trade show is all about creating a theme, keeping things simple, and using creative design to grab visitors’ attention. If you’re interested in professional signage for your next event or trade show, reach out to the experts at Bishop Image Group. We specialize in trade show signage and graphics, and we can help you make sure your next event is a hit.  

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The Psychology of Color in Retail and Restaurant Signage

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Unbelievably, retail establishments and restaurants don’t just choose their favorite colors when developing their signage. In fact, there’s a great deal of psychology behind the colors used for channel letters, window signs, and other types of signage. Below, you can learn more about how these colors can generate emotions and which colors you should use to have the biggest impact. 

What Do Colors Mean?

The most successful businesses choose color very carefully when designing their logos and signage, and they do this because individual colors elicit certain emotions within the consumer within seconds. 

Red

Red is known to stimulate the consumer and grab their attention, so it comes as no surprise that it’s incredibly popular among restaurants. Steak ‘n Shake, McDonald’s, Wendy’s, and many other well-known restaurants use red to stimulate hunger. Red can also be used to indicate love, heat, urgency, courage, or fun.

Pink

Pink is soft and warm it’s often associated with calmness, innocence and optimism. Pink generates feelings of nurturing, femininity, sweetness, happiness, and compassion. Some brands that have used pink in their logos include, Dunkin’ Donuts, Baskin Robbins and Victoria Secret.

Yellow

In a sea of color, the eye will always notice yellow first. McDonald’s used this to its advantage with the Golden Arches, and if you look at many of your favorite logos, yellow is a key player. It is cheerful, warm, and optimistic, and in many cases, it can also construe a sense of affordability to the consumer. 

Orange

Orange is fun and casual, which is evident when you look at companies like Harley-Davidson, Nickelodeon, and Hooters. Orange can also create feelings of energy, creativity, and confidence. 

Blue

Blue is the single most popular color among consumers, and more than half will claim blue is their favorite color in surveys. Blue indicates trust and authority and has a calming effect, which is why it’s so commonly used on hospital walls. Facebook, Chase, IBM, and Unilever all use blue to generate feelings of trust with consumers and help them appear more professional. 

Green

Light green elicits feelings of nature and health, while dark green evokes emotions surrounding wealth, elegance, and royalty. It’s common among eco-friendly brands, and it’s also ideal for finance companies. Some of the brands using green to their advantage include Cargill, Animal Planet, and Green Giant, and it’s also the color of cold, hard cash.

Purple

Purple means luxury, magic, mystery, courage, and prestige. Some of the most well-known brands using purple to influence consumers include FedEx, Roku, Twitch, and Taco Bell.

Black

While some people believe there are negative connotations associated with black, it’s a neutral color that can convey power, strength, and authority. It’s also quite common among tech companies and can even be used to indicate glamor or sleekness. Nike, Louis Vuitton, Prada, and Coach all use a lot of black in their signage and advertising. 

Brown

Brown reminds people of the earth; companies use it to elicit feelings of stability, dependability, and honesty. UPS has used brown for years to show consumers they’re the most reliable shipping company, and companies like M&M’s and Ugg use it, as well. 

White 

White is another neutral color that represents peace, purity, innocence, and positivity. It’s also the go-to color for representing cleanliness. Kitchens, bathrooms, and hospitals tend to use a lot of white in their decor for these reasons. 

When designing signage for your retail business or restaurant, choose colors that help you describe your business according to the emotions you want to elicit. For example, red and white are excellent choices for restaurants because they elicit hunger and indicate cleanliness, whereas brown or purple can help your business appear trustworthy and safe. If you are interested in professional signage for your business, reach out to the experts at Bishop Image Group. We have 20 years of experience in color psychology and design, and we look forward to hearing from you. 

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How Healthcare Signage Has Evolved Over the Years

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Healthcare signage may not seem like an interesting topic, but in reality, it tells an incredible story. Young people wouldn’t even recognize the healthcare signs from 20 years ago. Below, you can learn more about the major changes that have occurred in healthcare signage over the years and how those changes can help to predict the future. 

Healthcare Signage 20 Years Ago

If you’re old enough to do so, think back to 20 years ago. It’s the early 2000s, and the digital era has only just begun. Step into any hospital anywhere in the nation, and you’ll probably notice one common theme: it’s almost sterile. The walls are tan or beige. The tile or carpet is neutral. The only real signage is the placards on the walls indicating where you were and where to go to find a specific room or department. In some cases, you might find framed portraits of surgeons, doctors, or other medical staff, but this was fairly rare in those days. All in all, hospitals, clinics, and even doctors offices were uninviting and dull. 

As a result, people experienced negative emotions upon entering these healthcare facilities. Some immediately felt apprehensive or fearful, and many other people were just bored. This doesn’t bode well for hospitals and healthcare facilities, especially when they’re in competition with others in the local area. This sparked a healthcare signage revolution that has not only changed the way these facilities look, but it has also changed the way people feel when they step inside. 

How Things Have Changed

Today, healthcare facilities have worked hard to make their premises more inviting and comfortable. Rather than tan or beige walls, they have upgraded to various shades of blue (calming) or yellow (happy). Instead of stark walls and corridors, hospitals have started to use signage that incorporates huge landscapes, which gives patients and visitors alike a more vibrant, colorful environment that doesn’t feel too out of place. 

Many facilities use signage to announce new personnel, new departments, and modern technologies that can improve their visitors’ health. The signage uses calming, yet authoritative phrases strategically placed under the smiling, gentle face of a prominent doctor or surgeon. They even order signage for their cafeterias, gift shops, and on-site coffee shops to make them more inviting and comfortable. The possibilities are truly endless, and with every passing year, healthcare signage continues to improve.

Tips for Effective Healthcare Signage

Good healthcare signage utilizes strategies and advanced designs that can have a dramatic impact on the way people perceive a facility. Some of the best strategies to consider include:

  • Using wayfinding signage where appropriate. People often feel intimidated by the sheer size of hospitals and healthcare campuses. The proper use of wayfinding signs can help people navigate campuses, parking lots, and even corridors within facilities. 
  • Including your brand’s image in your signage. Including branding elements such as logos and colors is important for conveying a consistent image. Start with exterior signage since it gets the most views, then move on to lobbies and reception areas. 
  • Use wall displays and graphics to brighten spaces. Printed graphics and wall displays can completely transform the way a space looks, whether it’s a small nook in a waiting area or the back wall of a hospital cafeteria. Think creatively and use clever, on-brand graphics to bring spaces to life. 
  • Improving accessibility and safety. Many accessibility and safety signs are mandated by law, but there is still some flexibility in how they are displayed. Furthermore, placards indicating accessible restrooms, room names and numbers, and more can remain ADA compliant while incorporating a bit of creativity. 

The signage found in doctors’ offices, hospitals, healthcare campuses, and other facilities has changed dramatically throughout the years. If you are interested in updating the healthcare signage in your facility, contact the experts at Bishop Image Group. We can design and print high-visibility branded signage for wayfinding, information, and more, and we do it all while adhering to ADA accessibility and disability laws.

Designing Signage for Educational Institutions_ Tips and Tricks Featured Image

Designing Signage for Educational Institutions: Tips and Tricks

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Educational institutions are places of order, learning and organization. They rely on a well thought out structure to function, and a part of that structure involves signage. In fact, educational institutions rely on signage more than many other organizations because it shows students where to proceed to the next class, cafeteria lunch hours, who teaches in what classroom and so on.

When it comes to school signage, the design and imagery must be straightforward for students, faculty, and visitors to decipher. Depending on the age of the students, the signs may need to convey meaning without using written words.

In this article, we will take a deep dive into educational signage, explore the use of popular signage types, and offer valuable insights on how to effectively integrate your institution’s branding in your signage design.

Factors to Consider When Designing Signage

Signage must work for the people who rely on it every day. In order for an educational institution to create truly effective signage, the following must be taken into consideration:

  • Target Audience. Educational institutions may have many audiences including small children, teenagers, their parents and other visitors. Each audience may have different requirements of their signage. For example, small children who barely know how to read or don’t know how to read at all may rely on graphics more than written signs in order to get around.
  • Branding and Messaging. Every educational institution has its own branding and every sign has its own messaging. Consider using your brand colors, logos or your mascot to add an original element that showcases your brand. The messaging should be simple and brief so it can be read and understood at a glance.
  • Location and Visibility. When considering the placement of your sign, there are several variables to keep in mind, including the purpose of the signage, the intended audience, and foot traffic. Here are a few key areas that should be considered: Near or above a building entrance, on a busy sidewalk, on the side of a building, in an auditorium, or on a vehicle. These options offer the potential for maximum visibility for your message to be read.
  • Materials and Durability. Some signs – particularly outdoor signs – are subjected to rain, snow and other harsh environments. These signs must be made from durable materials that will not deteriorate when exposed to UV rays, extreme temperatures and precipitation.

Tips for Effective Signage Design

Educational institutions can use the following best practices to create effective signage.

  • Keep it simple and legible. Use as few words as possible and use an easy to read font for your signs.
  • Use contrasting colors. Contrasting colors make signs easy to read because the contrast ensures that the words or pictures stands out well from the background.
  • Incorporate imagery and graphics. Imagery and graphics when combined with words ensure that your signs will reach a wide audience age range.
  • Use directional signs. Schools can be big places. Using directional signs helps students navigate schools to get where they’re going.

Tricks to Make Your Signage Stand Out

It’s important to make your signage stand out and attract attention. The more attention your signage gets, the more effective it will be.

  • Use interactive technology. Interactive digital signage personalizes the experience for the user. Users can use interactive digital signage to get directions to a classroom, find an academic building, or navigate their way off campus.
  • Utilize the latest design trends. Use design trends such as popular fonts to make your signage more attractive to the current population.
  • Implement wayfinding systems. Wayfinding systems help users find the location they need to reach. Some examples of wayfinding include: classroom numbers, floor maps and directories, directional arrows and footprints, braille signage, and stairs/elevator signage.
  • Use landmarks to create memorable locations. Creating memorable and easily identifiable locations will help students and visitors navigate with ease.
  • Utilize sight lines. Placing signage within sight lines will allow visitors and students to easily locate key buildings, facilities, and areas, improving their overall experience.

Use Bishop Image Group to Create Educational Signage

If you’re looking to create high-quality educational signage that effectively communicates your institution’s message and enhances your overall brand, consider working with Bishop Image Group. With their expertise in design and production, as well as their commitment to personalized customer service, they can help you achieve your signage goals with ease.

As a certified Chicago Public School vendor, Bishop Image Group is experienced and ready to tackle any job. Contact Bishop Image Group today to get started.

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7 Things to Consider When Vetting a Commercial Signage Vendor

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Finding the right vendor for your commercial signage project is crucial for ensuring high-quality results. While there are many options to choose from, not all signage vendors offer the same degree of expertise, attention to detail, and customer service.

Wondering how to select the right vendor for your next big project?

Seven Things to Consider When Vetting a Commercial Signage Vendor

1. Experience and Reputation

First things first—make sure your vendor has experience producing the signs you’re looking for, and has received positive feedback from past clients. Start by reviewing previous projects listed on the vendor’s website, and note if those jobs were similar to the services you need. Then, gain a sense of the company’s values and mission and read customer reviews for an overview of the average customer experience.

2. Variety of Options

With so many design options available, it’s essential to partner with a vendor who offers the sign varieties you need for your project.

Sign varieties include options like:

3. Quality of Materials

If you want a long-term signage solution for your business, invest in signs made with durable materials and high-quality finishes. Using top notch materials ensures your signs will last for years and still look sleek and professional even after exposure to weather and sun.

To understand what materials are used during the fabrication process, look into each stage of the sign’s production.

  • Base materials: From vinyl to acrylic to wood and glass, look at the options available for your desired final result.
  • Inks and printing: Whether you want simple text or striking graphics, research the printing process and the inks used during manufacturing.
  • Weatherproof features: If you’re looking for an outdoor sign, note whether the vendor offers weatherproofing technology like fade-resistant inks and waterproof coatings.

4. Knowledge of Permits and Regulations

Depending on the purpose and placement of your sign, you may need to navigate various permits and regulations for formatting, visibility, and accessibility. Additionally, larger signs on buildings or streetlights may need proper authorization from the city before installation. An experienced vendor will be able to help you navigate the installation process including adhering to signage regulations and obtaining the proper permits if applicable.

5. Installation Services

Just because a company can print a sign, doesn’t mean they’ll install it too. If you need support with a tricky installation, or don’t have the time to manage installation yourself, finding a vendor who offers installation services will be a game-changer.

6. Customer Service

Nobody’s perfect, and sometimes things go awry during the production process. Whether there was a miscommunication about sizing, materials, or delivery, it’s essential to partner with a vendor who has your back and values providing customers with a stress-free experience. Customer service that’s simple to access and offers fast solutions is integral to the success of a project. Look for signage vendors who offer stellar customer support and satisfaction guarantees.

7. Price

Last, but certainly not least, you’ll have to find a vendor whose services fit within your budget. Start by comparing quotes from multiple vendors to get a sense of the industry standard. If one quote is an expensive outlier, that should be a red flag. Additionally, notice what services are included in the price. Is one vendor charging the same for production as another charges for design services, production, and installation? Do a little research to find the best price for your needs.

Look for a Company Who Has Your Back from Start to Finish

At Bishop Image Group, we offer our customers professional signage solutions designed to meet their unique needs. With over 20 years of experience creating custom signs, the team at BIG is dedicated to producing high-quality results while prioritizing customer satisfaction. From design, to production, to installation, BIG offers end-to-end services at affordable prices. Developing a new signage solution for your company should be a rewarding experience, even if you get a late start. That’s why we pride ourselves on delivering polished results even under the tightest deadlines.

Interested in learning more about our process? Get in touch today!

feather flags

Choosing the Right Size and Design for Feather Flags

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For indoor and outdoor advertising alike, feather flags are a versatile and timeless option that will make your business shine. Feather flags are designed to be bold, bright, eye-catching, and weather resistant, making them an excellent choice in a wide variety of situations.

Choosing the right size and design for your feather flags will make all the difference when it comes to grabbing customer attention. Here are our top tips on how to design effective and elegant flags for all your business needs.

Materials and Design for Feather Flags

Feather flags get their name from their feather-like appearance. They are designed similarly to a sail, with a fabric banner attached along one side to a stiff pole. This gives flags stability while still allowing them to freely flutter in the breeze.  

Most feather signs are fabricated using a weather-proof polyester fabric. Polyester fabric is easy to clean, highly durable, and can be printed with UV resistant inks that don’t fade with prolonged sun exposure. The lightweight nature of their design makes feather flags easy to transport and assemble at tradeshows, events, and festivals.

Sizing

Feather flags are customizable and can be designed to accommodate a wide variety of height and size requirements. Generally, feather flags range between about 6’ and 17’, and the height of your flags will depend on their placement and visibility. For outdoor flags we recommend using large or medium signs, while indoor flags are more likely to be smaller.

To help guide your sign sizes in terms of legibility, we recommend using the 10-to-one rule. That is, lettering that is 1 inch high is legible up to 10 feet away and so forth. This will help you estimate how large your sign needs to be for customers to effortlessly read your messaging.

Graphics

Feather flags can be printed either single or double sided, allowing you to customize the image placement based on the flag’s location. Since flags are typically digitally printed, it’s easy to customize the design and color palate. Select durable UV resistant ink options for long-lasting outdoor signs.

Do:

  • Choose bright, saturated colors that are attention grabbing.
  • Select fonts that are easy to read.
  • Make sure the lettering contrasts with the background color.
  • Select high-definition images that are simple and recognizable.
  • Utilize company logos and slogans.

Don’t:

  • Overcrowd your design with too much text.
  • Use low-quality, pixelated images.
  • Use similarly colored lettering and backgrounds (e.g. orange letters on a red background).
  • Use cursive fonts that are difficult to read.

Location

Signs are communication tools, indicating your business’s location or emphasizing ongoing deals and promotions. To this end, the placement of your signs is the most crucial element of running a successful advertising campaign.

Outdoor Signs

Outdoor signs need to be visible from a distance, and easily legible for passing customers. If you’re placing your flags along a road, ensure that the advertising copy is facing oncoming traffic, and the flags aren’t obscured by trees or other obstacles. You may choose to place several similar, yet different, feather flags in a row to grab customer attention and provide visual interest.

Indoor Signs

Indoor feather flags are less commonly used, but are highly effective for demarcating a sales area within a large store, or signaling the entrance to a conference or convention. Like outdoor feather flags, indoor flags should be visible, and help guide customers and clients to your business or event. Indoor feather flags are easy to move and set up, which makes them ideal for tradeshows and other temporary exhibitions or events.

Designing the Perfect Feather Flags with Bishop Image Group

At Bishop Image Group we’re dedicated to meeting all your signage needs by providing custom-made, high-quality solutions. Choose from a variety of designs including banners, feather flags, decals and more, to outfit your business in style.

Bishop Image Group is unique in our commitment to customer satisfaction. With years of experience in the sign industry, we embrace challenging projects and are committed to fulfilling even the most last-minute orders. From design, to production, to installation, Bishop Image Group with work with you from start to finish. Contact us today to get a free quote!

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