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Your Old Commercial Sign May Be a Liability

Presenting a polished image is one of the most important parts of running a successful business – an old commercial sign just won’t cut it. Although the saying goes “don’t judge a book by its cover,” displaying a professional first-impression increases interest in your brand and attracts new customers. Choosing an eye-catching aesthetically cohesive signage strategy is one of the best ways to ensure your brand reaches a wide audience and maintains relevance for years to come.

Dilapidated, worn, and outdated signs present an unkempt image to interested prospects. You want the first impression of your business to encourage new visitors by providing up-to-date information and striking visuals. Old commercial signage might be holding you back from achieving your long-term business goals.

Recognizing Potential Liabilities in an Old Commercial Sign

Out of date signs aren’t only visually displeasing, they may lead to injury if left unattended and in deteriorating conditions.

Outdated Information

Old signs might provide a degree of vintage charm, but there’s nothing less charming than displaying incorrect contact information and old business hours. Signs are supposed to guide and encourage customers to visit your business, so it’s essential that they provide current information about contacting and / or visiting your establishment. When your signs present accurate information it’s easy for customers to engage with your company.

ADA Compliance

It’s common for ADA compliance requirements to shift over time. Older signs might not comply with ADA guidelines, so it’s essential to ensure your business is accessible to everyone by updating signs. ADA regulations include elements like sign size, font size, background contrast, and accessibility aids like braille.

Structural Issues

Tilting, leaning, cracking signs are a definite turn-off for new customers curious about your business. Not only do poorly maintained signs give off an air of neglect and carelessness, they may also present safety hazards if not maintained properly. Ensuring the structural integrity of your sign may entail replacing the sign entirely or rebuilding the support system so the sign is safely mounted on the building.

Wear and Tear

No matter how carefully maintained they are, all signs eventually succumb to routine wear and tear.

Here are a few common instances of wear and tear you might notice on your signs:

  • Burnt out lights: if you have a neon sign, it’s important to stay on top of replacing burnt out lights. After all, gaps in lighting may make your sign inadvertently advertise a totally different business!
  • Dirt and Rust: outdoor signs are more prone to the elements than their indoor counterparts. Prevent dirt and rust from building up by giving your signs a proper clean every now and then and retouching cracked or peeling paint.
  • Fading: Signs that are placed in direct sunlight may fade over time as the saturated colors are bleached by the sun. To prevent this from happening, try to position signs in a less-exposed location.

What are the Benefits of Repairing an Old Commercial Sign?

Before diving into a long restoration process, let’s talk about some benefits you might gain from updating your signs.

Increase Customer Interest

We’ve said it before but we’ll say it again: professional signs attract new customers. Repairing your old sign gives your business a fresh face, so you’re ready to take on new clients and stand out among the crowd. Successful signs should cohere with your branding, color scheme, and logo, while still maintaining a timeless quality.

Demonstrate Attention to Detail

Whether you’re selling used furniture, gourmet meals, or fly-fishing equipment, a professional-looking sign demonstrates attention to detail and shows that you care about the success of your business.

Enhance Brand Awareness

Well-designed signs increase brand awareness among customers by providing a clean, memorable visual to represent your company. An updated sign identifies your business, and can be a great centerpiece for spreading your brand image and engaging with prospects via social media.

Update Your Signs with Bishop Image Group

Bishop Image Group is a leading provider of high-quality signs and prints. With 20 years of experience under our belts, we are ready to take on any challenge that comes our way. Our ethos is that no job is too tricky or too rushed to tackle. With a high level of professionalism, a commitment to quality results, and an array of personalized sign options, we are dedicated to leaving you 100% satisfied with your sign solutions.

sign graphics plan

How to Make a Sign & Graphics Plan for Your Business

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A cohesive sign and graphics plan is one of the most effective strategies to market your business and increase brand awareness. From big companies to small boutique enterprises, all successful businesses invest time and resources into eye-catching and informative signs that enrich their overall image.

If you’re looking to upgrade your marketing strategy, gain more customers, and distinguish your brand in the marketplace, it’s time to invest in successful sign and graphics solutions.

How Does a Sign and Graphics Plan Contribute to Your Business?

A striking sign sets you apart from the competition. With so many other brands vying for the same customers, your unique signage solutions distinguish what makes your brand special, notable, and useful. Signs provide wide-reaching advertising, help establish your business, and reinforce brand recognition.

Additionally, a well-designed sign should make it easy to locate your business and help customers navigate your retail space. In short, signs help your company shine by showcasing essential information and memorable graphics to anyone who passes by.

How to Implement Your Sign and Graphics Plan

Implementing a sign and graphics plan entails evaluating your budget, developing a graphic design strategy, and selecting signs that will best serve your business.

Budget – First things first, you need to establish your signage budget. Most likely, this money will be part of your overall marketing budget, so it’s important to meet with your marketing team to discuss how much money you can dedicate to signage. Once you’ve determined your financial plan, you’ll be able to strategize about specific factors like quantity, location, and materials.

Design – A well-designed sign represents your business and provides customers with accessible information about your brand. Some design features may be more appropriate for certain locations, so take into account where signs will be posted as you finalize your design plan. For example, outdoor signs need to be easily readable, noticeable, and durable, while indoor signs may require more detailed information about company policy or health and safety guidelines. Consider these factors as you develop a cohesive design strategy for multiple locations.

Sign Selection – From A-frames to neon lights, there’s a sign for every occasion. Here are a few of the most common signs that businesses use to represent their brand:

  • Banners: Advertise your business loud and proud with weatherproof, outdoor banners.
  • Digital Signs: Sleek and modern, digital signs are easily customizable options that set you apart from the competition.
  • Wayfinding Signs: These signs help your customers navigate your business space.
  • Safety Signs: From temporary “wet floor” signs to permanent “hazard” signs, safety signs ensure that your clients enjoy a safe visit to your establishment. ADA compliant signage also assists visitors with disabilities.
  • Window Decals: Provide information like business hours, sales promotions and seasonal specials with window decals.
  • A-Frame Signs: A classic sidewalk sign is a great option for attracting customers in areas where there’s lots of foot traffic.

The Dos and Don’ts of Sign Selection

Do: Research your plan ahead of time. Check that your signs meet city guidelines and acquire any necessary permits. If you’re planning on installing outdoor signs, research the durability of your materials and check to make sure those will withstand your local weather conditions.

Don’t: Rush into a decision hastily. Although it’s tempting to jump-start your advertising strategy, remember not to compromise on your needs or settle for sub-par design elements.

Do: Pay Attention to clarity. Effective signs relay information without being wordy or long-winded. Make sure your signs convey your message in a clear, efficient manner, and steer clear of adopting too much text into your sign.

Don’t: Try to convey everything in one place. It’s okay to have multiple signs for multiple purposes! This will simplify each individual sign and provide accessible information to customers.

Do: Select bold colors with bright contrasts. Select colors that fit with your brand, your business’s energy, and the products you’re selling. Once you have your core palette, make sure lettering and graphics pop against the background and are easy to read.

Don’t: Go overboard with design elements. While a well-placed graphic works wonders on a lackluster sign, it’s a bad idea to use busy patterns or numerous images. Keep it simple.

Finding Your Sign Plan with Bishop Image Group

At Bishop Image Group, we are printers of the impossible. We provide high-quality, customized signage to companies across the country. BIG’s team of sign experts is dedicated to working with you every step of the way, from the initial consultation to signage installation. We want you to know that your brand experience is our top priority, and we are excited to work with you to provide effective signage solutions.

signs for restaurants

Navigating Dine-In and Take-Out with Signs for Restaurants

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Now that indoor dining is back in full swing, restaurants are faced with the challenge of reconfiguring their layout to accommodate COVID-19 safety measures – signs for restaurants are thus not only important for the purposes of advertising but informing. Patrons are still learning how to dine in a post-pandemic world, so take the opportunity to update your restaurant by posting clear, instructional signage to direct customers. For maximum efficiency, and to limit exposure, dine-in customers should be seated away from where take-out customers pick up their food. This way, customers avoid crowding high-traffic areas, and maintain proper social distancing.

Need to upgrade your restaurant? Here are our top tips on how to incorporate signs into your dining room to make your business more efficient, organized, and successful.

Signs for Restaurants: Dining In

Customers who decide to dine at your restaurant are responsible for complying with all posted health and safety guidelines. To this end, it’s necessary to provide signs detailing policies and expectations. 

Space It Out

Safe indoor dining is all about spacing. Instead of crowding tables close together, make sure that all patrons are seated at least six feet apart from one another. If your restaurant has built-in booths, consider using table tent signs to indicate that certain seats are “unavailable” due to social distancing protocols. This will also help manage traffic flow in your restaurant, and ensure that dine-in customers aren’t being jostled by food delivery workers or customers picking up take-out orders.

Use Sanitation Stations

Provide clearly-marked, accessible hand sanitizing solutions for customers. If you choose to have a permanent sanitizer dispenser at the front of the restaurant, make sure the area is clearly labeled so customers entering the premises have the opportunity to sanitize their hands. The sanitizing station should be in a spot where dine-in and take-out customers have access to sanitizer.

Use Touch-Free Ordering Systems

Whether your customers are dining in or taking out, you should adopt a touch-free ordering system. All tables should have a posted QR code linking to your online menu. This way, you won’t need to hand out physical menus and customers can still easily browse your selections and view the latest updates. Plus, QR code access allows all customers to view menu updates even if they’re ordering from home.

Signs for Restaurants: Take Out

Ensure that your business is running smoothly by dedicating specific areas for takeout orders. With the sharp rise in takeout demand, it’s more important than ever that all your customers have a pleasant, hassle-free experience at your restaurant.

Use Floor Decals

Floor decals are a great way to indicate where customers should walk or stand to maintain healthy traffic flow. For COVID safety, decals should be spaced six feet apart to encourage social distancing. Floor decals also provide customers with wayfinding information such as directions to the restroom, or where to pick up their food once it’s ready. Decals can be used to demarcate where to queue for order pick-ups, so customers are waiting in a contained area.

Adopt a Pick-Up Window

If the layout of your restaurant allows, consider creating a separate pick-up window for to-go orders. Clearly marked banner signs or A-frame sidewalk signs will indicate to customers where to go to pick up their food. Instead of dealing with a crowd of hungry patrons waiting for their take-out inside the restaurant, an outside pick-up window encourages customers to maintain space from one another. This solution optimizes space, and prevents take-out customers from disturbing dine-in patrons.

Encourage Contactless Pickup

If customers have already paid online or over the phone, then all they need to do is grab their dinner and go. Encourage customers to participate in contactless pickup by offering payment online and over the phone when they are placing the order. Once inside the restaurant, a simple poster or A-frame wayfinding sign can direct them to their order pick up spot.

Prioritize Delivery Services

Working with a delivery service like Uber eats? If space allows, designate a separate area for delivery service drivers to pick up food. This way, you keep your dining room organized and prevent dine-in customers from feeling claustrophobic.

Get Signs for Restaurants with Bishop Image Group

At Bishop Image Group, we’re dedicated to providing each and every customer with top-of-the-line signage solutions. Bishop Image Group’s team prides ourselves on our innovation, our “can-do” attitude, and our ability to take on even the most pressing job at a moment’s notice. We are experts at solving last-minute printing problems, and are committed to make sure you’re 100% satisfied with the results.

With installation capabilities across the country, BIG has helped businesses of all sizes create cohesive, effective signage solutions. Pick up the phone and call Bishop Image Group to start the conversation today.

sign company

4 Sign Ideas for a Small Company or Business

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A well-placed sign not only indicates the location of your premises, it presents your customers with a first impression of your business. Whether you’re bold and traditional, quirky and creative, or classic and minimal, signs convey your company’s personality before your customer walks in the door. Partnering with a sign company that understands your need to stand out can help ensure your success.

Looking to upgrade your signage? Here are our top five sign ideas to welcome your customers in style!

Sign Guidelines for a Small Company

Before we dive into creative sign ideas, we need to start with the basics: what makes a good sign?

  • Visibility: Whether customers are zipping down a busy expressway or strolling through their neighborhood, your signs need to be visible. This means you need to take into account the location of the sign in relation to major thoroughfares, streets, and pedestrian traffic. This is necessary both for guiding existing customers to your front door and attracting the attention of potential clients as they pass.
  • Readability: Now that you’ve identified a visible location, you need to make sure your customer can easily read the information on your signs. This comes down to design and lettering. Stick to bold, easy to read fonts with contrasting backgrounds. Make sure the lettering is large enough that it can easily be read from a distance.
  • Clarity: There’s no need to post long and wordy signs that will deter customers from reading until the end. Distill your messaging to only communicate the essentials. For informational signage, keep the message short and sweet, and consider including graphics to create a more dynamic visual experience.

Choosing the Right Sign for your Company

Selecting the best sign for your business depends on a variety of factors. The location of your establishment, the nature of your business (e.g. food service, retail etc.), and even your business hours all play a part in determining which sign is best for you.

#1 Monument Signs

Monument signs are designed to make a statement. Bold and clean, these unique signs are often placed at the entrance to a business park or property. With high visibility from roadways, monument signs are ideal for businesses who own larger premises. They announce to customers that they’re entering your grounds! Monument signs are built to last, and are often constructed out of foam, wood, or metal.

#2 Sidewalk A-Frame Signs

Perfect for a little café down the street, a local pub, or a new boutique, A-frame signs are targeted towards foot traffic. With plenty of old-fashioned charm, A-frame signs are a great way to convey information about sales or “daily specials.” Want something more customizable? A-frame chalkboard signs offer a rustic and simple way to alter information and inform customers about ongoing events.

#3 Floor Graphics

Floor graphics are a perfect way to organize the flow of foot traffic inside your establishment. For larger businesses, floor graphics are a non-obtrusive way to direct guests to amenities or exits. Since most businesses are still implementing COVID-19 precautions, floor decals are also an excellent way to demarcate standing areas for social distancing. Space out lines, or indicate hand sanitizing stations with simple, easy to read floor graphics.

#4 Window Lettering and Decals

Window lettering is the bread and butter of most small storefronts. With endless possibilities available, you can create a highly-personalized and charming exterior with ease. From posting your hours of operation, to incorporating embellishments, window signs convey information to your customers while also serving as decoration. Since these signs are removeable and easy to replace, you can update your look to evolve with the seasons or incorporate new promotions.

Selecting High-Quality Signs with a Sign Company that Cares.

Bishop Image Group isn’t your average sign company. With more than 20 years of experience, the team at BIG is dedicated to providing customers with unique signage at an affordable cost. From installing banners, to decals, to tradeshow graphics, there’s nothing BIG can’t tackle. Plus, with BIG’s innovative and experienced team, you can expect even the most rushed jobs to be completed on schedule.

When it comes to selecting a long-lasting sign that ticks all the boxes, there’s no doubt that Bishop Image Group is right for the job! Contact us today for more information about our services.

signs and graphics

Signs and Graphics Guide for Reopening Restaurants and Retail

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After a year spent ordering dinners to-go and relying on the postal service for retail therapy, it’s finally time for customers to head back to their favorite retailers and restaurants in-person – are your signs and graphics updated to reflect changes while you are fully reopening?

While welcoming customers back is exciting, it’s important to make sure everyone is on the same page regarding COVID-19 guidelines. Clear, consistent messaging sets a professional and reassuring tone, so customers know what to expect, and employees feel empowered to reinforce health regulations.

It doesn’t need to be expensive or complicated to reopen your business. Use clearly posted and accessible signs and graphics to guide customers through their experience. A few well-placed reminders make all the difference in keeping your business safe and running smoothly.

Signs and Graphics for Reopening Restaurants and Retail

Exterior Signs and Graphics

Communication about COVID-19 policies starts before your customer walks in the door. Exterior signs on windows or doors alert customers to company policies and minimize your need to reiterate rules.

  • Mask Mandates ­– If your business requires customers to wear masks, clearly post relevant information outside the entrance. This way, clients have the opportunity to “mask-up” before coming inside. Specify which masks are acceptable and clarify the appropriate way to cover your nose and mouth for maximum efficacy.
  • Health and Safety Overviews – Let your customers know how you are preventing the spread of COVID-19. Outline handwashing rules, social distancing protocols, and low-contact business practices. Providing this information up-front is reassuring and empowers customers to make an informed decision about entering your establishment.

Floor Decals

Dealing with a cramped environment? Unsure how to enforce proper social distancing? Floor decals indicate socially-distant spacing in a non-obtrusive, yet visible, way.

  • Queue Guidelines – We’ve all dined at a restaurant that has a line out the door during the lunch rush or waited in an enormous queue at the electronics store. Customers bottlenecking around the cash register is the last thing you want if you’re trying to run a health-conscious business. Outline socially-distant spacing using floor decals. Messages like “stand here” or “maintain 6 feet distance” are helpful reminders for even the most COVID-conscious consumer.
  • Entrance and Exit Demarcation – Use floor decals to indicate which entrances and exits customers should use to maintain social distance.

Pathway Signs

Gone are the days when customers can safely mill about in a large crowd. Signs are an effective way to communicate where customers should walk, so you’re able to control the flow of customers inside your business.

  • “Keep Left” or “Keep Right” Signs – Particularly helpful for businesses with narrow walkways or staircases, use a “keep left” or “keep right” sign to prevent potential traffic jams in small spaces.
  • “One Way” Signs – Sometimes, the best way to maintain a healthy flow and prevent congestion is designating certain pathways as “one way” only. This prevents customers from becoming too confined in a small area.

Safety Information

Now that indoor shopping and dining is widely available, it’s important to provide the necessary COVID-19 safety information inside your business as well as outside.

  • Hand-Washing Signs – Restaurants are required to post signs instructing employees to wash their hands before returning to work. Take this a step further and provide relevant information for guests as well. Choose signs with graphics detailing the best way to wash hands to eliminate bacteria and viruses.
  • Hand Sanitizing Stations – If you have hand sanitizer available for customer use, indicate the location of the sanitizing station so customers can easily clean hands before shopping or eating at your business.
  • Sneeze Guards – Protect public-facing employees with sneeze guards and use decals to remind customers to maintain distance and follow safety guidelines during their visit.

Updated Marketing Materials

COVID-19 has changed everything about our day-to-day lives, and this means it’s increasingly important to update marketing and advertising to match current demand. Customers are looking for brands that incorporate value-based selling, and promote a more personalized experience.

Update your marketing materials and advertising signage to reflect your engagement with customers. Print new brochures, launch social-media campaigns, and offer low-touch ways to access menus or information though QR codes. Use banners and large signs to indicate that you are open and ready to receive customers. It’s also a great idea to update your hours of operation signs to reflect any COVID-related changes.

Signs of the Time: Materials and Graphics Must Reflect Changes in Your Business

Whether you re-opened a while ago or are in the midst of preparing your business to welcome returning guests, signs are an effective resource to communicate with a large audience. Need a last-minute sign to outline a new policy? Bishop Image Group offers printing and installation services available for rush-jobs and last-minute requests. At Bishop Image Group, all your sign needs will be met by a team of professionals available in major markets across the country. Contact us today for more information about our services.

Once you’ve installed the necessary signs, decals, and posters you can relax and focus on providing your customers the best, and safest, experience possible. With clear directions and detailed policies, re-opening your business will feel like a breeze.

fast sign installation

Fast Sign Installation: Why We’re Chicago’s Printers of the Impossible

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In an ideal world, things like storefront signage and real estate signage are planned thoughtfully over a period of time, but we’ve seen that fast sign installation is often necessary in our fast-paced world. Regardless of what your timeline is, you need a signage company you can trust for speed, quality and results.

But too often speed equates to lost quality. We’ve certainly seen our fair share of bad storefront signage driving down the streets of Chicago. In a bid to get the job done as fast as possible, a quick-fix signage company will neglect the dimensions of window signage, resulting in images that are cut off, stretched, or pixelated.

Just because you need something done with speed doesn’t mean you should sacrifice quality. In this blog post, we break down exactly how much time signs, from commercial window vinyl to retractable banners, takes to make, and what expectations you should have when choosing a sign printing partner.

Fast Sign Installation: What to Expect

The dimensions of your signage and the installation requirements determine how long it takes to design, print, and install a sign. With that being said, it is fair to expect any job to be designed, printed, and installed within two working weeks – about 90% of the work we do falls within this category.

Of course, this is for a typical job. Sometimes you need fast signage installation.

You don’t always have control over when you need a sign put up. Sometimes a conference takes you by surprise, and you need trade show graphics printed in a matter of days. More, you need these signs to capture your attention in a positive light.

The purpose of signage is to signal an idea of your business to your customers. Bad signage done quickly can hurt your business rather than help it. For this reason, it can be helpful to understand what exactly goes into the process of printing a sign.

The Sign Installation Process

We use a methodology called “xPrint” during our process. This regimented framework allows us to produce results at speed – even if your signage needs are unique, our process is designed for flexibility and results.

Survey and Project Parameters

Fortune favors the prepared – without a plan, your signage efforts are poised for failure. Before we even think about printing a sign, our mind goes towards logistics. What are the basic requirements needed to fulfill this job? What does the site look like, and what specific measurements do we need to keep in mind before installation?

Once we have an idea of what our site looks like, we can hone in on the design. Whether you have your own in-house design team, or need our assistance, we can help – rarely are plans ready to go, and often need to be prepared for a specific site installation. Size, colors, and resolution need to be considered alongside site-specific parameters to ensure your message is read clear and bold.

Installation Planning and Site-Proofing

Even before we’ve printed your sign, we’re on-site making sure that every pitfall has been accounted for. We’re planning out our teams, ensuring resources are available, and planning for a timely delivery. Every site is different – we measure twice, and print once.

Design

Finally, we get to the design phase. Using cutting-edge printing techniques, we are able to quickly print out your signage and prepare it for your site. We’re not limited to traditional printing parameters – car wraps, lobby signs, banners, acrylic signs, and more are all within our scope. Our design process depends on your needs – we are used to doing designs ourself, as well as working with in-house design teams.

Installation and Reporting

With all of the planning done and the print job complete, our team will visit your location to install your signs. The duration of an install is dictated by the site itself – every other aspect has already been taken care of.

We don’t stop working once your sign has been installed. A concise report is written up, detailing any project learnings that we have gleaned that might assist you with future work. Recommendations are made to ensure that your printing stays great today and better tomorrow.

Fast Sign Installation Shouldn’t Equate to Poor Quality

Considering all that goes into sign installation, you’d think that it is something that can’t be rushed. In many ways, you can’t rush perfection. But you can use proven methodologies to swiftly and accurately design, print, and install signage in a time-effective manner.

When you need signage done in a pinch, Bishop Image Group is your go-to partner. Using our xPrint methodology, we can do in days what other companies do in weeks. We’re a Chicago sign company with a national reach, with the tools and know-how to get the work done.

Looking for fast sign installation? Contact us today to learn more about our process – we might be just the thing you’re looking for.

storefront signage

Storefront Signage: Let Your Business Speak for Itself!

Is storefront signage important for my business? When we’re talking about the front of a real estate development, retail business, or even interior graphics, our thoughts are not on storefront signage – we immediately think about the bottom line. Are customers interested in what we’re selling? Are they buying what we have to offer? These questions are all critical to the function of a business, but overlook one fact: bringing customers in through the front door.

Storefront signage might not immediately seem like an important factor in a business – it’s just a building. Yet surprisingly, attractive storefront signs can be one of the largest indicators of a store’s success: according to the Sign Research Foundation, businesses that add or update their signs for their business see a 10% increase in sales.

Below, we explore three types of businesses that rely on storefront signage to convey information to customers, and how they achieve success using these methods.

Real Estate Signage offers an elegant solution for advertising space during construction

Real Estate Signage

According to a 2016 Survey of Construction from the Census Bureau, it takes 15 months on average to complete a multifamily building. For larger projects, this can take far longer.

With so much time and money put into the development of real estate, very little of that might actually be going into the sale or rental of that property. While people may be selling this space through other methods, marketing efforts need to consider the effect on a local level.

When a property goes up in a neighborhood, people want to know what is going on. What is this building for? Will new retail stores be opening up on the ground level? Will the upper levels be residential or commercial space? When people ask these questions, they are also intuiting how these changes might affect their lives. Maybe that spot on the corner is exactly where they want to move their home or business.

Putting vinyl signs in front of a new development is an invitation for growth. It alerts potential buyers to a change that they can make actionable decisions around.

Exterior Storefront Signage draws customers in by feeding their appetite for new and exciting products and services

Retail Storefront Signage

People rely on visual information to make decisions. They look to signs for where they eat, where they buy clothes, and where they can and cannot go. In a report on consumer perceptions of signage, over 61% of Americans have failed to find a business simply because signs were too small, illegible, or not present.

With businesses relying on online listings to signal new customers to their stores, physical advertising has taken a back seat to storefront signage. Yet these same things are the first thing people will notice when they pass by a retail location, and can also be the exact things that make them pass through your doors.

Physical advertising is not dead – seemingly resisting digital trends, painted signs, vinyl clings, and banners are in the midst of a renaissance. Why is this the case? Despite beliefs that things are moving to our smart phones, exterior building signage is just as important as it has ever been – it draws customers by catching the eye in ways that staring at a screen cannot capture.

Who does your business speak to? Interior Signage does the talking for you with compelling graphics

Interior Signs

The reasons for using exterior signs are fairly simple: businesses use enticing images to drive in foot traffic. But why would a business want to use interior signs? Is this a waste of money, or part of a larger strategy?

The opinions of a customer or client that enters your store do not stop forming once they’re inside. Interior signage can help add value to their overall experience, enhance the ambiance, and provide helpful information.

Nowhere is this clearer than a quick serve restaurant. When you enter the store, you will likely form a queue while you wait to be served. Providing clear instructions on what menu options are available or dining instructions will speed up transactions, which can be beneficial during rushes throughout the day. Faster lines and more dining space equate to happier customers, making them more likely to return.

This is but one example of how interior graphics can enhance the customer experience. Some offices like to place company values on the wall, benefitting workers and potential clients alike. A fun image can add to a playful atmosphere, enhancing company culture.

Interior signs help people navigate areas, increase their experience, and inform viewers.

Storefront Signage Signals Sales

Banners, vinyl signs, acrylic signs, car clings – there are more options than ever to get your voice out in the world. Our work has proven that graphic images are here to stay. With advances in printing technology, can capture our attention in new and exciting ways.

At Bishop Image Group, we are experts at designing, printing, and installing business graphics. While we’re a Chicago sign company, we help companies across the country. From industries from real estate to retail, we get the job done before the deadline at affordable rates. Contact us today to learn more about our services.