The Importance of Good Business Signage
A first impression is a lasting impression. When potential customers or clients drive by your business, they should be able to see it clearly and easily. Lighted signage is one of the best ways to ensure your business stands out, day or night.
There are many benefits of having lighted signage. It can help you attract new customers, increase brand awareness, and improve your overall image. Good business signage can also help you stand out from your competition.
Looking to give your business a bright boost? Lighted signage is the way to go! Read on to learn more about the advantages and features to watch out for.
Enhancing Your Business with Lighted Signs
Lighted signage is not just about standing out. It is also an effective way to draw attention, inform, and advertise your business to potential new customers. Here are some of the ways lighted signage can help:
- Lighted signage makes it easier for customers to identify your business since it’s highly visible and distinctive.
- Lighted signage can also be used for advertising campaigns and marketing efforts. They can provide potential customers with more information about your business and can stimulate more foot traffic and sales.
- Lighted signage also helps to strengthen your brand and create an overall professional image that reflects the quality of your services.
- Lastly, lighted signage is great for enhancing the aesthetic of your outdoor space and can make your business highly noticeable day and night.
The Benefits of Lighted Signs for Businesses
There are many benefits of lighted signage. Here are some of the key ways in which lighted signage can have a positive impact on your business:
- Increased visibility: Lighted signage is far easier to spot at night, making it easier for potential customers to find your business when they are out and about.
- Cost-efficient: Unlike many other forms of marketing, signage is usually a one-time cost whereas other forms of marketing often come with monthly expenses.
- Branding: Lighted signage is a great way to make your brand more recognized and distinguishable from other businesses. Especially if you are in a busy strip mall.
- Durability: Lighted signage is usually extremely durable, meaning it can withstand all types of weather, making it a great investment for any business.
- Safety: Due to its visibility, lighted signage is also a great way to ensure that your business is easily found by safety personnel in case of an emergency.
What to Look For in Outdoor Lighted Signs for Business
When it comes to choosing lighted signage for your business, there are some important factors you will want to consider:
- Visibility: The sign should be easily visible both day and night. Make sure the brightness level of the sign is adjustable and it has a great color contrast with its background.
- Design: You want to select a sign with an eye-catching design that accurately conveys your brand. Also, make sure the design is appropriate for your business, as it will give people the right first impression.
- Quality: Make sure the sign is made from quality materials that are weather-resistant and durable. This will ensure your sign can withstand different weather conditions and still look attractive.
- Technology: Depending on your business and budget, you may want to opt for lighted signage with advanced technologies such as LCD screens or programmable backlighting.
- Installation: Work with a professional to ensure your signage is secured properly to your storefront and maintains durability through natural wear and tears.
How to Get the Most Out of Your Lighted Signage
Once you have selected a business sign that fits your needs, there are a few important steps you can take to get the most out of it:
- Place the sign in an ideal location: make sure the sign can be seen by your target audience, regardless of day or night. If the sign is in a parking lot make sure it’s double-sided.
- Ensure the sign is visible to passers-by: consider the location and size of the sign when placing it; you want to make sure it stands out.
- Leave room for updates: avoid having a sign that could become outdated; opt for a sign that can be updated easily and affordably.
- Follow the rules: make sure the sign complies with the local regulations and conforms to the building code.
- Maintain the sign: schedule regular maintenance to keep the sign in great condition and ensure its longevity.
Let Bishop Image Group Help Make Your Business Stand Out
With more than 20 years in the business, our team is fearless when it comes to last-minute projects and tight deadlines. Our commitment to fulfilling even the most complex orders is part of what sets Bishop Image Group apart.
Bishop Image Group has done it all, from commercial real estate signage and high-rise signage plastered across a building to storefront signage intended to drive customers through your front door. Contact us today to request a free quote on your commercial signage. We’re here to help!