Your Old Commercial Sign May Be a Liability
Presenting a polished image is one of the most important parts of running a successful business – an old commercial sign just won’t cut it. Although the saying goes “don’t judge a book by its cover,” displaying a professional first-impression increases interest in your brand and attracts new customers. Choosing an eye-catching aesthetically cohesive signage strategy is one of the best ways to ensure your brand reaches a wide audience and maintains relevance for years to come.
Dilapidated, worn, and outdated signs present an unkempt image to interested prospects. You want the first impression of your business to encourage new visitors by providing up-to-date information and striking visuals. Old commercial signage might be holding you back from achieving your long-term business goals.
Recognizing Potential Liabilities in an Old Commercial Sign
Out of date signs aren’t only visually displeasing, they may lead to injury if left unattended and in deteriorating conditions.
Old signs might provide a degree of vintage charm, but there’s nothing less charming than displaying incorrect contact information and old business hours. Signs are supposed to guide and encourage customers to visit your business, so it’s essential that they provide current information about contacting and / or visiting your establishment. When your signs present accurate information it’s easy for customers to engage with your company.
It’s common for ADA compliance requirements to shift over time. Older signs might not comply with ADA guidelines, so it’s essential to ensure your business is accessible to everyone by updating signs. ADA regulations include elements like sign size, font size, background contrast, and accessibility aids like braille.
Tilting, leaning, cracking signs are a definite turn-off for new customers curious about your business. Not only do poorly maintained signs give off an air of neglect and carelessness, they may also present safety hazards if not maintained properly. Ensuring the structural integrity of your sign may entail replacing the sign entirely or rebuilding the support system so the sign is safely mounted on the building.
Wear and Tear
No matter how carefully maintained they are, all signs eventually succumb to routine wear and tear.
Here are a few common instances of wear and tear you might notice on your signs:
- Burnt out lights: if you have a neon sign, it’s important to stay on top of replacing burnt out lights. After all, gaps in lighting may make your sign inadvertently advertise a totally different business!
- Dirt and Rust: outdoor signs are more prone to the elements than their indoor counterparts. Prevent dirt and rust from building up by giving your signs a proper clean every now and then and retouching cracked or peeling paint.
- Fading: Signs that are placed in direct sunlight may fade over time as the saturated colors are bleached by the sun. To prevent this from happening, try to position signs in a less-exposed location.
What are the Benefits of Repairing an Old Commercial Sign?
Before diving into a long restoration process, let’s talk about some benefits you might gain from updating your signs.
Increase Customer Interest
We’ve said it before but we’ll say it again: professional signs attract new customers. Repairing your old sign gives your business a fresh face, so you’re ready to take on new clients and stand out among the crowd. Successful signs should cohere with your branding, color scheme, and logo, while still maintaining a timeless quality.
Demonstrate Attention to Detail
Whether you’re selling used furniture, gourmet meals, or fly-fishing equipment, a professional-looking sign demonstrates attention to detail and shows that you care about the success of your business.
Enhance Brand Awareness
Well-designed signs increase brand awareness among customers by providing a clean, memorable visual to represent your company. An updated sign identifies your business, and can be a great centerpiece for spreading your brand image and engaging with prospects via social media.
Update Your Signs with Bishop Image Group
Bishop Image Group is a leading provider of high-quality signs and prints. With 20 years of experience under our belts, we are ready to take on any challenge that comes our way. Our ethos is that no job is too tricky or too rushed to tackle. With a high level of professionalism, a commitment to quality results, and an array of personalized sign options, we are dedicated to leaving you 100% satisfied with your sign solutions.