Menu

interior signage

interior signage

4 Must-Haves in Interior Signage

,

Creating a cohesive and informative interior signage plan for your business is one of the best ways to attract new customers and advertise your brand. Unlike exterior signage, which provides eye-catching advertising and brand recognition from a distance, interior signage can be more detailed, information-based, and aesthetically cohesive.

If you’re thinking of revamping your interior sign solutions, here are four strategies to keep your signs sharp and brand-conscious for years to come.

#1 Branding

Interior signs offer a fantastic opportunity to enhance your company’s brand and provide a cohesive and aesthetically pleasing customer experience. Choose interior sign solutions that highlight elements of your brand through subtle visual cues like fonts and logos. Interior signs can be customized to fit the color palette and aesthetic of the space, enhancing the distinctive and professional atmosphere of your business. The goal is to provide customers with essential information while also distinguishing your brand.

Although branding is part of a successful signage campaign, it’s wise to ensure that interior signs aren’t adhering to a temporary branding initiative or advertising trend. Interior signs should be simple and timeless, creating a cohesive and professional environment that will stay up-to-date for years to come.

#2 Wayfinding

Most signs are used to provide information and give directions. Installing clear, concise, intelligible wayfinding signage makes your business an easier place for customers to navigate. Focus on conveying essential information with clarity, while maintaining an aesthetic consistency with your design choices. Wayfinding signs should be intuitive, helping customers navigate the space with confidence.

In addition to providing directions, wayfinding signs help control traffic flow while directing customers to their desired location. Floor decals, wall-mounts, and even sidewalk sandwich boards are all effective signage solutions for guiding customers in an unobtrusive manner.

#3 Essential Information

Some signs provide essential information to help customers navigate your business. Informational signs provide context and details regarding products, services, and policies.

Informational signs should prioritize:

  • Clarity: Keep instructions brief and to the point. Don’t over-crowd your sign with too much jargon and unnecessary explanation.

  • Readability: Make sure the font size is legible from a distance and use simple, sans-serif fonts. Embrace contrasting font and background colors so it’s easy to see the words.

  • Graphics: Don’t just rely on words to convey vital information. Add graphics to depict essential actions or responses.

#4 ADA Compliance

In order to install certain signs in your business, you need to make sure you’re complying with ADA requirements. ADA compliant signs must adhere to a list of guidelines that dictate elements like height, font size, color contrast, and braille or automation. ADA compliance requirements may vary based on location, so it’s a smart to seek professional guidance to ensure you’re following all ADA guidelines.

Plan Interior Signage with an Eye Towards the Future

Outfitting your business with new signage is a big investment, so it makes sense that you’d want to ensure your signs stand the test of time.

To this end, try to plan ahead when it comes to investing in one-of-a-kind signs. Choose signs that are made to last, and will represent core elements of your brand for decades. Additionally, keep scalability in mind, and leave room to expand your signs down the road as your business continues to grow.

As you select the interior signs that work best for you, remember that at the end of the day, your goal is to create an intuitive and easily navigable experience for customers when they enter your business for the first time.

Embracing Interior Signage with Bishop Image Group

Here at Bishop Image Group, we provide signage solutions custom-made to enhance your business. After 20 years of experience in the sign industry, we’re proud to say that we still provide the same excellent service and innovative design.

Bishop Image Group is unique in our ability to tackle challenging last-minute projects and still provide top-notch results. We know that every challenge has a solution, and are confident in our abilities to navigate rushed orders or complex designs. If you’re looking for fast, high-quality, professional interior signage, contact our team today for your initial consultation. When you choose Bishop Image Group, we’re committed to helping your business thrive by providing creative, eye-catching signs.

signs for restaurants

Navigating Dine-In and Take-Out with Signs for Restaurants

,

Now that indoor dining is back in full swing, restaurants are faced with the challenge of reconfiguring their layout to accommodate COVID-19 safety measures – signs for restaurants are thus not only important for the purposes of advertising but informing. Patrons are still learning how to dine in a post-pandemic world, so take the opportunity to update your restaurant by posting clear, instructional signage to direct customers. For maximum efficiency, and to limit exposure, dine-in customers should be seated away from where take-out customers pick up their food. This way, customers avoid crowding high-traffic areas, and maintain proper social distancing.

Need to upgrade your restaurant? Here are our top tips on how to incorporate signs into your dining room to make your business more efficient, organized, and successful.

Signs for Restaurants: Dining In

Customers who decide to dine at your restaurant are responsible for complying with all posted health and safety guidelines. To this end, it’s necessary to provide signs detailing policies and expectations. 

Space It Out

Safe indoor dining is all about spacing. Instead of crowding tables close together, make sure that all patrons are seated at least six feet apart from one another. If your restaurant has built-in booths, consider using table tent signs to indicate that certain seats are “unavailable” due to social distancing protocols. This will also help manage traffic flow in your restaurant, and ensure that dine-in customers aren’t being jostled by food delivery workers or customers picking up take-out orders.

Use Sanitation Stations

Provide clearly-marked, accessible hand sanitizing solutions for customers. If you choose to have a permanent sanitizer dispenser at the front of the restaurant, make sure the area is clearly labeled so customers entering the premises have the opportunity to sanitize their hands. The sanitizing station should be in a spot where dine-in and take-out customers have access to sanitizer.

Use Touch-Free Ordering Systems

Whether your customers are dining in or taking out, you should adopt a touch-free ordering system. All tables should have a posted QR code linking to your online menu. This way, you won’t need to hand out physical menus and customers can still easily browse your selections and view the latest updates. Plus, QR code access allows all customers to view menu updates even if they’re ordering from home.

Signs for Restaurants: Take Out

Ensure that your business is running smoothly by dedicating specific areas for takeout orders. With the sharp rise in takeout demand, it’s more important than ever that all your customers have a pleasant, hassle-free experience at your restaurant.

Use Floor Decals

Floor decals are a great way to indicate where customers should walk or stand to maintain healthy traffic flow. For COVID safety, decals should be spaced six feet apart to encourage social distancing. Floor decals also provide customers with wayfinding information such as directions to the restroom, or where to pick up their food once it’s ready. Decals can be used to demarcate where to queue for order pick-ups, so customers are waiting in a contained area.

Adopt a Pick-Up Window

If the layout of your restaurant allows, consider creating a separate pick-up window for to-go orders. Clearly marked banner signs or A-frame sidewalk signs will indicate to customers where to go to pick up their food. Instead of dealing with a crowd of hungry patrons waiting for their take-out inside the restaurant, an outside pick-up window encourages customers to maintain space from one another. This solution optimizes space, and prevents take-out customers from disturbing dine-in patrons.

Encourage Contactless Pickup

If customers have already paid online or over the phone, then all they need to do is grab their dinner and go. Encourage customers to participate in contactless pickup by offering payment online and over the phone when they are placing the order. Once inside the restaurant, a simple poster or A-frame wayfinding sign can direct them to their order pick up spot.

Prioritize Delivery Services

Working with a delivery service like Uber eats? If space allows, designate a separate area for delivery service drivers to pick up food. This way, you keep your dining room organized and prevent dine-in customers from feeling claustrophobic.

Get Signs for Restaurants with Bishop Image Group

At Bishop Image Group, we’re dedicated to providing each and every customer with top-of-the-line signage solutions. Bishop Image Group’s team prides ourselves on our innovation, our “can-do” attitude, and our ability to take on even the most pressing job at a moment’s notice. We are experts at solving last-minute printing problems, and are committed to make sure you’re 100% satisfied with the results.

With installation capabilities across the country, BIG has helped businesses of all sizes create cohesive, effective signage solutions. Pick up the phone and call Bishop Image Group to start the conversation today.

what is directional signage

What is Directional Signage?

Directional signs are designed to help you find your way. From restaurants to parking garages to public parks, you’ll find helpful, directional signs providing you with useful information wherever you go. Ideally, directional signage is both aesthetically pleasing and practical. Easy-to-read, sleek, designs are ideal for providing information with panache.

Whether you’re guiding customers inside a business, or providing important health and safety information, directional signs are necessary features of any functional space.

What are the Main Uses for Directional Signage?

Directional signs don’t just tell you where to walk, they also help relay other crucial information for navigating a particular space.

Identification – Whether you’re a college student trying to find their first class or a professional searching for a meeting room, clear signs indicating the name of a room or a building are crucial for wayfinding. Directional signs are often placed strategically on building facades and outside rooms to identify the space. Directional signs also provide identification for retail businesses, so customers can find the storefront location with ease.

Direction – Wayfinding signs help guide a customer or guest within a space. Exits, entrances, restrooms, and ADA signs are all examples of wayfinding signs that provide directional information to help public spaces function more fluidly.

Information – Some directional signs indicate more than just the name of a building or the location of the exit. Informational signs provide visitors with updates like health and safety protocols or park regulations. These signs work in tandem with wayfinding and identification signs to communicate crucial information about navigating a space.

Common Types of Directional Signage

There are many different types of directional signs, and each one has its own specific use within a space. In addition to conveying information, directional signs need to be strategically placed for maximum effect. Take into consideration where the sign needs to go, and use that information to choose a sign that is appropriate for the space.

Outdoor Signs

A-Frame Signs – A-frame signs are a fantastic way to catch the attention of passersby outside a business. These types of signs are usually placed on the sidewalk or pathway and often alert customers to the location of a sale or grand opening. Since these signs are temporary, they are also often used to convey important information like trail closures and construction notices. A-frame signs are particularly popular in the restaurant industry, and chalkboard A-frames are a great option for alerting customers to daily specials and new menu items.

Flags – If you’re trying to get your customer’s attention from afar, flag signs are an excellent option. Although flags aren’t the best for conveying lots of information, they’re great wayfinding signs that alert customers to the location of your business. Flags are particularly effective for visibility from nearby highways or major thoroughfares.

Window Graphics – Most retail businesses use window graphics to convey information to their customers. Window graphics might indicate your business hours, direct customers to the entrance, or provide essential safety information about COVID-19 protocols.

Indoor Signs

Floor Decals – Floor decals are a clutter-free way to provide foot-traffic directions inside. Floor decals are applied to the ground and can be customized to convey a whole array of directions. These signs are particularly useful for indicating socially distanced spacing inside small retail spaces or where the line forms for checkout. This way, it’s easy for guests to see how far apart they are supposed to stand to maintain a safe six feet apart.

Banners – If you’re announcing a new business, or demarcating a designated meeting spot at a convention, banners are a go-to indoor sign for wayfinding. Banners are easily customizable, and are eye-catching directional signs that will be sure to attract customer attention.

Wall Mounted Signs – Wall mounted signs are highly versatile options for both indoor and outdoor signage. Ranging from sleek, acrylic wall mounts outside conference rooms, to bright and bold menus, wall mounts are a timeless option to provide information in style. Plus, on a practical note, wall mounted signs are an excellent way to convey vital information like ADA signs and hazard warnings. These signs come in a variety of materials and can even incorporate lighting elements for extra impact.

What Makes an Effective Directional Sign?

Directional signs need to be eye-catching, easy to read, and concise. Effective outdoor directional signs are often formatted with bright, bold, lettering, which contrasts with the background so they are easy to read at a distance. For informational signs, keep graphics simple and impactful and try to communicate the essential information as succinctly as possible. Indoor signs should also be clear, and use punchy graphics to promote branding.

Follow the Signs: Bishop Image Group Directional Signage

At Bishop Image Group, we’re dedicated to providing clients with unique, well-crafted signs for every occasion. In a rush? Bishop Image Group is proud to provide top-notch service for even the most rushed jobs.

From banners, to decals, to tradeshow graphics, you can count on us to find swift solutions to all your signage needs.

signs and graphics

Signs and Graphics Guide for Reopening Restaurants and Retail

, ,

After a year spent ordering dinners to-go and relying on the postal service for retail therapy, it’s finally time for customers to head back to their favorite retailers and restaurants in-person – are your signs and graphics updated to reflect changes while you are fully reopening?

While welcoming customers back is exciting, it’s important to make sure everyone is on the same page regarding COVID-19 guidelines. Clear, consistent messaging sets a professional and reassuring tone, so customers know what to expect, and employees feel empowered to reinforce health regulations.

It doesn’t need to be expensive or complicated to reopen your business. Use clearly posted and accessible signs and graphics to guide customers through their experience. A few well-placed reminders make all the difference in keeping your business safe and running smoothly.

Signs and Graphics for Reopening Restaurants and Retail

Exterior Signs and Graphics

Communication about COVID-19 policies starts before your customer walks in the door. Exterior signs on windows or doors alert customers to company policies and minimize your need to reiterate rules.

  • Mask Mandates ­– If your business requires customers to wear masks, clearly post relevant information outside the entrance. This way, clients have the opportunity to “mask-up” before coming inside. Specify which masks are acceptable and clarify the appropriate way to cover your nose and mouth for maximum efficacy.
  • Health and Safety Overviews – Let your customers know how you are preventing the spread of COVID-19. Outline handwashing rules, social distancing protocols, and low-contact business practices. Providing this information up-front is reassuring and empowers customers to make an informed decision about entering your establishment.

Floor Decals

Dealing with a cramped environment? Unsure how to enforce proper social distancing? Floor decals indicate socially-distant spacing in a non-obtrusive, yet visible, way.

  • Queue Guidelines – We’ve all dined at a restaurant that has a line out the door during the lunch rush or waited in an enormous queue at the electronics store. Customers bottlenecking around the cash register is the last thing you want if you’re trying to run a health-conscious business. Outline socially-distant spacing using floor decals. Messages like “stand here” or “maintain 6 feet distance” are helpful reminders for even the most COVID-conscious consumer.
  • Entrance and Exit Demarcation – Use floor decals to indicate which entrances and exits customers should use to maintain social distance.

Pathway Signs

Gone are the days when customers can safely mill about in a large crowd. Signs are an effective way to communicate where customers should walk, so you’re able to control the flow of customers inside your business.

  • “Keep Left” or “Keep Right” Signs – Particularly helpful for businesses with narrow walkways or staircases, use a “keep left” or “keep right” sign to prevent potential traffic jams in small spaces.
  • “One Way” Signs – Sometimes, the best way to maintain a healthy flow and prevent congestion is designating certain pathways as “one way” only. This prevents customers from becoming too confined in a small area.

Safety Information

Now that indoor shopping and dining is widely available, it’s important to provide the necessary COVID-19 safety information inside your business as well as outside.

  • Hand-Washing Signs – Restaurants are required to post signs instructing employees to wash their hands before returning to work. Take this a step further and provide relevant information for guests as well. Choose signs with graphics detailing the best way to wash hands to eliminate bacteria and viruses.
  • Hand Sanitizing Stations – If you have hand sanitizer available for customer use, indicate the location of the sanitizing station so customers can easily clean hands before shopping or eating at your business.
  • Sneeze Guards – Protect public-facing employees with sneeze guards and use decals to remind customers to maintain distance and follow safety guidelines during their visit.

Updated Marketing Materials

COVID-19 has changed everything about our day-to-day lives, and this means it’s increasingly important to update marketing and advertising to match current demand. Customers are looking for brands that incorporate value-based selling, and promote a more personalized experience.

Update your marketing materials and advertising signage to reflect your engagement with customers. Print new brochures, launch social-media campaigns, and offer low-touch ways to access menus or information though QR codes. Use banners and large signs to indicate that you are open and ready to receive customers. It’s also a great idea to update your hours of operation signs to reflect any COVID-related changes.

Signs of the Time: Materials and Graphics Must Reflect Changes in Your Business

Whether you re-opened a while ago or are in the midst of preparing your business to welcome returning guests, signs are an effective resource to communicate with a large audience. Need a last-minute sign to outline a new policy? Bishop Image Group offers printing and installation services available for rush-jobs and last-minute requests. At Bishop Image Group, all your sign needs will be met by a team of professionals available in major markets across the country. Contact us today for more information about our services.

Once you’ve installed the necessary signs, decals, and posters you can relax and focus on providing your customers the best, and safest, experience possible. With clear directions and detailed policies, re-opening your business will feel like a breeze.