Creating a cohesive and informative interior signage plan for your business is one of the best ways to attract new customers and advertise your brand. Unlike exterior signage, which provides eye-catching advertising and brand recognition from a distance, interior signage can be more detailed, information-based, and aesthetically cohesive.
If you’re thinking of revamping your interior sign solutions, here are four strategies to keep your signs sharp and brand-conscious for years to come.
Interior signs offer a fantastic opportunity to enhance your company’s brand and provide a cohesive and aesthetically pleasing customer experience. Choose interior sign solutions that highlight elements of your brand through subtle visual cues like fonts and logos. Interior signs can be customized to fit the color palette and aesthetic of the space, enhancing the distinctive and professional atmosphere of your business. The goal is to provide customers with essential information while also distinguishing your brand.
Although branding is part of a successful signage campaign, it’s wise to ensure that interior signs aren’t adhering to a temporary branding initiative or advertising trend. Interior signs should be simple and timeless, creating a cohesive and professional environment that will stay up-to-date for years to come.
Most signs are used to provide information and give directions. Installing clear, concise, intelligible wayfinding signage makes your business an easier place for customers to navigate. Focus on conveying essential information with clarity, while maintaining an aesthetic consistency with your design choices. Wayfinding signs should be intuitive, helping customers navigate the space with confidence.
In addition to providing directions, wayfinding signs help control traffic flow while directing customers to their desired location. Floor decals, wall-mounts, and even sidewalk sandwich boards are all effective signage solutions for guiding customers in an unobtrusive manner.
#3 Essential Information
Some signs provide essential information to help customers navigate your business. Informational signs provide context and details regarding products, services, and policies.
Informational signs should prioritize:
- Clarity: Keep instructions brief and to the point. Don’t over-crowd your sign with too much jargon and unnecessary explanation.
- Readability: Make sure the font size is legible from a distance and use simple, sans-serif fonts. Embrace contrasting font and background colors so it’s easy to see the words.
- Graphics: Don’t just rely on words to convey vital information. Add graphics to depict essential actions or responses.
#4 ADA Compliance
In order to install certain signs in your business, you need to make sure you’re complying with ADA requirements. ADA compliant signs must adhere to a list of guidelines that dictate elements like height, font size, color contrast, and braille or automation. ADA compliance requirements may vary based on location, so it’s a smart to seek professional guidance to ensure you’re following all ADA guidelines.
Plan Interior Signage with an Eye Towards the Future
Outfitting your business with new signage is a big investment, so it makes sense that you’d want to ensure your signs stand the test of time.
To this end, try to plan ahead when it comes to investing in one-of-a-kind signs. Choose signs that are made to last, and will represent core elements of your brand for decades. Additionally, keep scalability in mind, and leave room to expand your signs down the road as your business continues to grow.
As you select the interior signs that work best for you, remember that at the end of the day, your goal is to create an intuitive and easily navigable experience for customers when they enter your business for the first time.
Embracing Interior Signage with Bishop Image Group
Here at Bishop Image Group, we provide signage solutions custom-made to enhance your business. After 20 years of experience in the sign industry, we’re proud to say that we still provide the same excellent service and innovative design.
Bishop Image Group is unique in our ability to tackle challenging last-minute projects and still provide top-notch results. We know that every challenge has a solution, and are confident in our abilities to navigate rushed orders or complex designs. If you’re looking for fast, high-quality, professional interior signage, contact our team today for your initial consultation. When you choose Bishop Image Group, we’re committed to helping your business thrive by providing creative, eye-catching signs.