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Your Business Needs Lighted Signage – Here’s Why

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The Importance of Good Business Signage

A first impression is a lasting impression. When potential customers or clients drive by your business, they should be able to see it clearly and easily. Lighted signage is one of the best ways to ensure your business stands out, day or night. 

There are many benefits of having lighted signage. It can help you attract new customers, increase brand awareness, and improve your overall image. Good business signage can also help you stand out from your competition. 

Looking to give your business a bright boost? Lighted signage is the way to go! Read on to learn more about the advantages and features to watch out for.

Enhancing Your Business with Lighted Signs

Lighted signage is not just about standing out. It is also an effective way to draw attention, inform, and advertise your business to potential new customers. Here are some of the ways lighted signage can help: 

  • Lighted signage makes it easier for customers to identify your business since it’s highly visible and distinctive. 
  • Lighted signage can also be used for advertising campaigns and marketing efforts. They can provide potential customers with more information about your business and can stimulate more foot traffic and sales.
  • Lighted signage also helps to strengthen your brand and create an overall professional image that reflects the quality of your services. 
  • Lastly, lighted signage is great for enhancing the aesthetic of your outdoor space and can make your business highly noticeable day and night.

The Benefits of Lighted Signs for Businesses

There are many benefits of lighted signage. Here are some of the key ways in which lighted signage can have a positive impact on your business: 

  • Increased visibility: Lighted signage is far easier to spot at night, making it easier for potential customers to find your business when they are out and about.
  • Cost-efficient: Unlike many other forms of marketing, signage is usually a one-time cost whereas other forms of marketing often come with monthly expenses. 
  • Branding: Lighted signage is a great way to make your brand more recognized and distinguishable from other businesses. Especially if you are in a busy strip mall.
  • Durability: Lighted signage is usually extremely durable, meaning it can withstand all types of weather, making it a great investment for any business.
  • Safety: Due to its visibility, lighted signage is also a great way to ensure that your business is easily found by safety personnel in case of an emergency.

What to Look For in Outdoor Lighted Signs for Business

When it comes to choosing lighted signage for your business, there are some important factors you will want to consider:

  • Visibility: The sign should be easily visible both day and night. Make sure the brightness level of the sign is adjustable and it has a great color contrast with its background.
  • Design: You want to select a sign with an eye-catching design that accurately conveys your brand. Also, make sure the design is appropriate for your business, as it will give people the right first impression.
  • Quality: Make sure the sign is made from quality materials that are weather-resistant and durable. This will ensure your sign can withstand different weather conditions and still look attractive. 
  • Technology: Depending on your business and budget, you may want to opt for lighted signage with advanced technologies such as LCD screens or programmable backlighting. 
  • Installation: Work with a professional to ensure your signage is secured properly to your storefront and maintains durability through natural wear and tears.

How to Get the Most Out of Your Lighted Signage

Once you have selected a business sign that fits your needs, there are a few important steps you can take to get the most out of it:

  • Place the sign in an ideal location: make sure the sign can be seen by your target audience, regardless of day or night. If the sign is in a parking lot make sure it’s double-sided.
  • Ensure the sign is visible to passers-by: consider the location and size of the sign when placing it; you want to make sure it stands out.
  • Leave room for updates: avoid having a sign that could become outdated; opt for a sign that can be updated easily and affordably.
  • Follow the rules: make sure the sign complies with the local regulations and conforms to the building code.
  • Maintain the sign: schedule regular maintenance to keep the sign in great condition and ensure its longevity.

Let Bishop Image Group Help Make Your Business Stand Out

With more than 20 years in the business, our team is fearless when it comes to last-minute projects and tight deadlines. Our commitment to fulfilling even the most complex orders is part of what sets Bishop Image Group apart. 

Bishop Image Group has done it all, from commercial real estate signage and high-rise signage plastered across a building to storefront signage intended to drive customers through your front door.  Contact us today to request a free quote on your commercial signage. We’re here to help!

Soul Smoke Van

The Psychology of Color in Retail and Restaurant Signage

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Unbelievably, retail establishments and restaurants don’t just choose their favorite colors when developing their signage. In fact, there’s a great deal of psychology behind the colors used for channel letters, window signs, and other types of signage. Below, you can learn more about how these colors can generate emotions and which colors you should use to have the biggest impact. 

What Do Colors Mean?

The most successful businesses choose color very carefully when designing their logos and signage, and they do this because individual colors elicit certain emotions within the consumer within seconds. 

Red

Red is known to stimulate the consumer and grab their attention, so it comes as no surprise that it’s incredibly popular among restaurants. Steak ‘n Shake, McDonald’s, Wendy’s, and many other well-known restaurants use red to stimulate hunger. Red can also be used to indicate love, heat, urgency, courage, or fun.

Pink

Pink is soft and warm it’s often associated with calmness, innocence and optimism. Pink generates feelings of nurturing, femininity, sweetness, happiness, and compassion. Some brands that have used pink in their logos include, Dunkin’ Donuts, Baskin Robbins and Victoria Secret.

Yellow

In a sea of color, the eye will always notice yellow first. McDonald’s used this to its advantage with the Golden Arches, and if you look at many of your favorite logos, yellow is a key player. It is cheerful, warm, and optimistic, and in many cases, it can also construe a sense of affordability to the consumer. 

Orange

Orange is fun and casual, which is evident when you look at companies like Harley-Davidson, Nickelodeon, and Hooters. Orange can also create feelings of energy, creativity, and confidence. 

Blue

Blue is the single most popular color among consumers, and more than half will claim blue is their favorite color in surveys. Blue indicates trust and authority and has a calming effect, which is why it’s so commonly used on hospital walls. Facebook, Chase, IBM, and Unilever all use blue to generate feelings of trust with consumers and help them appear more professional. 

Green

Light green elicits feelings of nature and health, while dark green evokes emotions surrounding wealth, elegance, and royalty. It’s common among eco-friendly brands, and it’s also ideal for finance companies. Some of the brands using green to their advantage include Cargill, Animal Planet, and Green Giant, and it’s also the color of cold, hard cash.

Purple

Purple means luxury, magic, mystery, courage, and prestige. Some of the most well-known brands using purple to influence consumers include FedEx, Roku, Twitch, and Taco Bell.

Black

While some people believe there are negative connotations associated with black, it’s a neutral color that can convey power, strength, and authority. It’s also quite common among tech companies and can even be used to indicate glamor or sleekness. Nike, Louis Vuitton, Prada, and Coach all use a lot of black in their signage and advertising. 

Brown

Brown reminds people of the earth; companies use it to elicit feelings of stability, dependability, and honesty. UPS has used brown for years to show consumers they’re the most reliable shipping company, and companies like M&M’s and Ugg use it, as well. 

White 

White is another neutral color that represents peace, purity, innocence, and positivity. It’s also the go-to color for representing cleanliness. Kitchens, bathrooms, and hospitals tend to use a lot of white in their decor for these reasons. 

When designing signage for your retail business or restaurant, choose colors that help you describe your business according to the emotions you want to elicit. For example, red and white are excellent choices for restaurants because they elicit hunger and indicate cleanliness, whereas brown or purple can help your business appear trustworthy and safe. If you are interested in professional signage for your business, reach out to the experts at Bishop Image Group. We have 20 years of experience in color psychology and design, and we look forward to hearing from you.