When choosing to advertise or bring attention to your new development project, you want to make sure you are getting the most bang for your buck. One often overlooked but highly effective form of advertising is fence banners. If you are a business owner in the construction industry, fence banners are a great way to attract local interest and generate leads. Incorporating a website, contact information or even a QR code with the fence banner will also help you attract new interest when the site is complete and ready to be leased or purchased. Keep reading to learn more about the top reasons why construction fence banners are so effective!
Harnessing Local Interest Through Fence Banners
No matter what industry your business is in, local interest is always important. Every business needs local consumers to buy, visit, or utilize their services. That is why it is important to devise a solid strategy to attract local interest and increase brand awareness in your local area. Real estate development marketing is just as important as the actual build. Better to fill those available units before the build is complete.
Using fence banners to broadcast your business message and promotional offers is a great way to draw local attention to the new build. As people pass by the construction fence banners, they will recognize your company, brand, and what you are building. The more people become familiar with your construction site, the more likely they are to become customers once the building(s) are ready for occupancy.
Another benefit of fence banners is that they don’t have to be temporary. Banners such as those can be designed and printed to have a long-term presence. This means you can use them for extended periods to advertise new products and services and to draw more local interest. It gets people curious and the phone ringing quicker. Whether it’s a commercial space for businesses or apartment rentals, fence banners make good business sense.
What Makes Construction Fence Banners So Effective?
Fence banners are an effective way to promote your business, brand, and services because they:
- Have Strong Visual Impacts – Fence banners draw attention from passers-by, who may become interested in your build. The brightly-colored prints and bold fonts attract onlookers, which can in turn help to draw more local customers.
- Provide Space for Messaging – Because Fence banners come in different sizes and shapes, there is ample opportunity to create unique messages. This means you can advertise products, services, discount codes, incentive programs, or anything else in an easy-to-read format.
- Offer a Cost-Effective Solution – Although fence banners are a long-term investment, they do not have a high upfront cost. Compared to other advertising methods such as radio, TV, print, and billboard ads, construction fence banners are a cost-effective way to reach more people without breaking the bank.
Top Reasons Why Construction Fence Banners Attract Local Interest
- Reach a Wider Audience – Fence banners can be seen by hundreds or even thousands of people every day, especially if your construction site is located on a busy road. This provides an extensive reach that no other medium of advertising can compare to.
- Offer Flexibility – Fence banners are designed to be extremely flexible in order to work with the visual movement of traffic. As cars, buses, and cyclists move around, the vibrant graphics and messages of your fence banner can be noticed by more people. This means you can successfully advertise without the need for frequent replacements or changing graphics and messages.
- Build Anticipation – Fence banners are an excellent way to create hype and build anticipation for a new real estate development. Sharing a glimpse into what the new development has to offer, fence banners can provide details on appearance, amenities, and overall brand recognition. Fence banners can generate curiosity and excitement among the local community, resulting in increased foot traffic, inquiries, and leads providing a considerable advantage over the competition.
Let Us Help You Attract Local Business
Still looking for the perfect solution to your construction fence banners? Bishop Image Group has your back. With over 20 years of experience in the sign business, Bishop Image Group provides quality signage to customers across the country.
We pride ourselves on our ability to problem-solve and implement creative solutions and design strategies. Our teamwork makes us fearless when it comes to completing last-minute jobs and complex orders. Plus, when you order with Bishop Image Group, we’ll help you install your sign so you know you have the perfect angle! Contact Bishop Image Group today to get started.