Once upon a time, if you wanted to market your business, printed materials were your only option. Printed materials like catalogs, direct mail, flyers, billboards, and banners were the most important forms of marketing for any business in any industry. Today, we live in a digital age, which means we do much of our advertising online. Nevertheless, print marketing hasn’t fallen to the wayside, and it’s more powerful now than ever.
Printed Materials Create an Experience
The digital age has made it possible for anyone to open and maintain a virtual business, and that means there’s more competition now than ever before. As such, consumer mindsets have shifted from buying mere products to having experiences when buying or using those products. If you’re looking for ways to give your retail customers an authentic experience, don’t overlook printed materials. These are things your customers (or would-be customers) can physically hold in their hands. Because physical touch leads to an emotional response, those printed materials are far more likely to create an experience than any digital marketing effort.
Some People Don’t Spend Much Time Online
According to recent statistics published by Statista, 64.4 percent of the global population is online regularly. In the United States, about 90 percent of adults use the internet, but not all of them use it frequently. While you’ve heard it said that digital marketing is incredibly important (and it is), printed marketing materials are equally important for retail businesses with brick-and-mortar locations. These materials reach everyone, including the people who don’t spend much time online. Furthermore, they can entice people who weren’t even searching for a business like yours online to pay you a visit.
Digital Overload is a Real Thing
If you checked your email right now, how many of those messages are important, and how many of them are marketing emails? More than half of the emails the average consumer receives each day are marketing messages, and when this is combined with the ads on every single website they visit, including social media, it can be overwhelming. People have even subconsciously learned to block advertising out to cope. Printed marketing materials are more likely to be noticed and appreciated for what they are rather than blocked out in a sea of advertisements.
Printed Materials Lend Credibility to Your Business
In a world where printed marketing materials are exceptionally rare, the few businesses that do continue to use them come across as more professional and caring than their digital-only counterparts. Furthermore, print gives you the option to be as creative as you like, which can help you stand out from the crowd of simple digital-only businesses within your niche. From the fonts to the colors and even the physical material you choose, there’s a lot you can say about your company with a simple flyer, mailer, or window sign.
If you’ve been led to believe that print marketing has fallen out of style, you’re missing out on one of the most powerful forms of messaging for any retail establishment. From creating a tangible experience to making your business more credible and caring, print marketing is more than just relevant – it’s important. Bishop Image Group has 20 years of experience in designing and printing various forms of printed marketing materials. Reach out to our expert team today to learn more.
