Are you hoping to upgrade your business’s look in the new year? Whether you’re starting a new enterprise or reinvigorating your existing brand, adopting the newest trends in commercial signage will set you apart from the competition. By keeping up with the latest developments, you’ll entice new customers and demonstrate your dedication to innovation and progress.
From minimal designs to sustainable fabrication practices, here’s everything you need to usher in the new year with the latest commercial signage trends for 2023!
1. Personalization
The goal of a well-designed sign is to highlight your brand and communicate the unique benefits you have to offer. As printing technology has evolved and become more sophisticated, sign manufacturers have gained the ability to offer clients personalized options with greater flexibility in design and formatting. This allows businesses to emphasize their product by incorporating brand-oriented graphics and logos into their signs.
To keep up with the demand for personalization in 2023, companies are offering clients a wider variety of available services to meet individual customer needs. Competitive manufacturers are investing in their infrastructure to enable end-to-end collaboration. Instead of only offering printing capabilities, manufacturers are expanding their array of services to include design, print, and installation options, making the entire process more hands-on and personal.
According to Linchpin SEO, this practice “means that customer relationships are improved, which can drive long-term loyalty.” By embracing the trend towards personalization, companies prioritize customer satisfaction and offer a better overall buyer experience.
2. Digitization
The digitization trends for 2023 are all about streamlining the customer experience. In addition prioritizing personalization, digital innovations enable customers to upload their designs directly to the manufacturer and to communicate their printing preferences through an online platform.
By enabling clients to scan and upload their own documents and images, sign manufacturers ensure customers receive quality results that align with their vision. Digitization has simplified and streamlined the collaboration process between manufacturers and clients, facilitating smoother communication and greater satisfaction.
3. Minimalism and Maximalism
As we look forward to 2023, minimal designs have continued to increase in popularity, highlighting a brand’s message without overwhelming the viewer with chaotic color schemes and graphics. A minimalist sign often showcases a bold typeface on a monochromatic background, stripping the messaging of extraneous elements and zooming-in on the core tenets of the brand.
Minimal signs typically include:
- Bold font that’s easy to read.
- High-contrast between the text and the background.
- Dual-chromatic color schemes.
- Clean lines and limited graphics.
On the other end of the spectrum, maximalist designs are also becoming increasingly popular. Unlike the clean and simple minimalist signs, maximalist designs are all about embracing color, texture, and graphics to create a striking visual impact.
Maximal signs might include:
- Colorful lettering.
- Unique or unusual fonts.
- Exuberant color schemes.
- Large, bold graphics.
4. Sustainability
One of the biggest trends for 2023 is a focus on sustainability. With climate concerns the number-one priority for many consumers, sign manufacturers need to step-up their commitment to providing eco-friendly solutions.
Sustainability in commercial signage involves adopting new fabrication practices, and utilizing the latest technology to streamline the manufacturing process as much as possible. Many sign manufacturers have demonstrated their commitment to sustainable fabrication by using recycled materials, and offsetting their carbon footprint by investing in re-forestation programs.
Additionally, some manufacturers use plant-based inks and minimize toxic chemicals in the manufacturing process as another way to limit negative environmental impact and demonstrate commitment to a greener future.
Working with Bishop Image Group
Embrace an innovative future by partnering with the team at Bishop Image Group. With over 20 years of experience in the signage industry, Bishop Image Group provides custom-made signs to clients across the country.
At BIG, we are dedicated to providing our customers with a fantastic experience during every step of the process. From collaborative design services, to cutting-edge printing technology, to hassle-free installation services, we offer end-to-end support.
Need a sign on a tight deadline? BIG thrives under pressure. We never back away from a challenge, and pride ourselves on our ability to deliver high-quality results under the tightest time constraints. Contact us today to learn more about our process and why we are known as the printers of the impossible.
